Global Experience Marketing Manager, C-Level Executive Experiences

Crawford Group (www.crawfordgroup.com) is looking for an Global Experience Marketing Manager, C-Level Executive Experiences with 10+ years of experience in designing and executing high-impact experiences tailored for C-level executives.

About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Global Experience Marketing Manager, C-Level Executive Experiences
Primary Purpose:

• This strategic role requires a seasoned professional with a proven track record in brand experience design, event planning, and the full-scale production of executive-level engagements.
• You will be responsible for developing and implementing innovative, immersive experiences that resonate with C-level executives and align with our client's strategic objectives.
• Your work will play a crucial role in fostering meaningful connections, driving engagement, and showcasing our clients expertise in data management and cloud solutions.
• This role demands a unique blend of creativity, strategic thinking, operational rigor, financial discipline, and the ability to multitask in a fast-moving environment.
• Under the guidance of the Director, Global Experience Marketing, you will shape the strategy and creative vision for the C-level executive experiences program, ensuring alignment with our clients brand and business goals.
• You will design and deliver transformative experiences that resonate with C-level decision-makers, reinforce our clients position as a trusted partner, and drive business success.
• You will curate meaningful touchpoints across proprietary events like INSIGHT, CONVERGE, ALS, major third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, and more, you will ensure a consistent and connected global brand presence.
• Collaborating closely with cross-functional teams and agency partners, you will craft high-impact programs that elevate customer experiences while driving measurable business outcomes.
• With a strategic focus on acquiring new customers, strengthening relationships with existing ones, and building strong connections with C-level executives, you will design innovative, customer-centric interactions that reflect our clients core values and showcase its expertise in data management and cloud solutions.
• Through storytelling, digital campaigns, events, and strategic partnerships, your work will amplify the our clients brand, inspire confidence, and highlight the transformative power of its solutions, ultimately driving growth and reinforcing its leadership in the industry.
• You will oversee every stage of the C-level experience lifecycle, including discovery, design, development, delivery, post-event reporting, and budget reconciliation. Managing end-to-end project timelines, financials, creative production, fabrication, and vendor execution will also be key responsibilities.

• Serve as a lead contributor to our clients overall C-level experience strategy development and design across all programs and initiatives company-wide including our clients proprietary events (INSIGHT, CONVERGE, ALS), third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, internal employee events and more.
• Act as a key decision-maker on C-level experience strategy - identifying how audiences engage with our clients across touchpoints to drive deeper interest and engagement.
• Establish C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners.
• Ensure C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals.

• Develop, design, and execute innovative C-level brand experience activations including proprietary conferences, exclusive events, private dinners, and curated engagements that drive brand awareness, lead generation, pipeline growth, and thought leadership positioning.
• Design customer-centric interactions that reflect our clients core values and showcase the company's expertise, leveraging storytelling, digital campaigns, and strategic partnerships.
• Drive C-level brand experience opportunities that empower sales teams to engage prospects and partners meaningfully.
• Lead end-to-end planning and production of large- and small-scale B2B C-level experiences including venue sourcing, technical production, creative design, agency management, speaker programming, agendas, hospitality, and on-site activations.
• Drive creative ideation and execution with internal and external partners, continuously raising the bar for engagement and impact.
• Ensure production excellence at every step while setting high benchmarks for quality and innovation.

• Own project plans including milestones, timelines, resource allocation, and associated deliverables.
• Manage $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking.
• Negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination.
• Maintain accuracy and transparency of budgets, reporting on spend and performance.
• Ensure compliance with company risk and governance guidelines.

• Lead cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners to deliver high-quality programs that drive business outcomes and elevate the customer experience.
• Communicate C-level brand experience strategy and program details clearly to internal stakeholders.
• Manage vendor relationships including selection, contracting, load-in, on-site execution, and performance standards.
• Regularly update marketing leadership on trends, metrics, performance insights, and strategic direction.

• 10+ years of C-level program, creative design and marketing management experience.
• Demonstrated experience leading C-level experience strategy and execution across large-scale proprietary events, third-party tradeshows, partner marketing and specialty marketing areas.
• Proven ability to design experiences aligned to the customer journey, sales engagement, and pipeline targets.
• Strategic thinker with strong business acumen and ability to distill complex information into impactful experiences.
• Strong executive presence with experience supporting C-level stakeholders and executive audiences.
• Highly proactive, innovative, organized, and detail-oriented leader capable of managing multiple projects simultaneously.
• Experience managing cross-functional teams, agency partners, and developing others.
• Data-driven mindset with the ability to measure impact, optimize programs, and demonstrate ROI.
• Exceptional verbal and written communication skills with the ability to build relationships and influence senior stakeholders and C-level executives
• Strong financial management skills and experience managing large budgets.
• Ability to thrive in dynamic, ambiguous, and high-pressure environments.
• Creative, entrepreneurial, and always seeking new ideas to elevate experiential impact.
• Strong problem-solving skills and calm under pressure during live activation execution.