Global Market Development Manager, Hemato-Oncology

Thermo Fisher Scientific

Carlsbad, California

JOB DETAILS
SKILLS
Analysis Skills, Biology, Brand Positioning, Brand Strategy, Budgeting, Business Administration, Business Skills, Campaigns, Cancer, Channel Marketing, Channel Strategies, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Corporate Policies, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Demand Generation, Dental Insurance, Food Safety, Incentive Programs, Internet Video, Life Insurance, Market Development, Market Research, Market Segmentation, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Marketing/Promotional Messaging, Matrix Management, Medical Affairs, Microsoft Office, Multitasking, Next Generation Sequencing (NGS), Oncology, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Presentation/Verbal Skills, Product Management, Product Positioning, Project/Program Management, Reporting Dashboards, Research & Development (R&D), Return on Investment (ROI), Sales Pipeline, Sales Tools, Scientific Research, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Stock Purchase Plans, Strategic Planning, Team Player, Technical Writing, Vision Plan, Willing to Travel, Writing Skills
LOCATION
Carlsbad, California
POSTED
12 days ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Description

Join our team at Thermo Fisher Scientific, the world leader in serving science, as our Global Market Development Manager, Hemato-Oncology. In this key role, you'll develop marketing strategies and programs to support growth and innovation across our hemato-oncology next-generation sequencing (NGS) product portfolio. Working in a collaborative environment, you'll develop and execute multi-channel marketing campaigns that create product demand and build customer value. You'll be accountable for executing to plan and delivering results by aligning with multiple cross-functional teams—including product management, regional marketing, commercial partners, and medical affairs.

Key Responsibilities:

  • Develop and execute integrated, multi-channel marketing strategies informed by customer segmentation, competitive analysis, market trends, and sales funnel insights
  • Lead the creation of compelling, compliant marketing content and messaging across digital, social, web, video, print, and other channels to strengthen brand positioning and product differentiation
  • Partner cross-functionally with Product Management, R&D, Regional Marketing, and Commercial teams to develop sales enablement tools, customer education, and go-to-market initiatives
  • Monitor campaign performance through dashboards and analytics, optimizing marketing investments, promotional mix, and budgets to maximize ROI
  • Champion brand strategy by ensuring consistent messaging and positioning across all marketing activities
  • Build and maintain strong relationships with customers, key opinion leaders (KOLs), and internal stakeholders through direct engagement, presentations, and collaborative partnerships

Requirements

  • Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in marketing in life sciences or related industry
  • Preferred Fields of Study: Life sciences, marketing, business administration, or related field
  • Demonstrated ability to translate technical/scientific content into compelling customer messaging
  • Strong expertise in developing and executing multi-channel marketing strategies and campaigns
  • Strong project management and organizational skills to handle multiple priorities
  • Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms
  • Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions
  • Strong written and verbal communication skills
  • Demonstrated ability to influence and collaborate across matrix organizations
  • Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development
  • Experience developing sales enablement tools and customer-facing materials
  • Knowledge of life science research markets and competitor landscape preferred
  • Ability to travel up to 25%
  • Proficiency in Microsoft Office suite and marketing automation/CRM platforms
  • Business acumen with customer-centric mindset

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00–$130,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

About the Company

T

Thermo Fisher Scientific

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of nearly $11 billion, we have approximately 37,000 employees and serve customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries. We create value for our key stakeholders through two premier brands, Thermo Scientific and Fisher Scientific, which offer a unique combination of continuous technology development and the most convenient purchasing options. Our products and services help accelerate the pace of scientific discovery, and solve analytical challenges ranging from complex research to routine testing to field applications.

All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve mankind by enabling our customers to make the world healthier, cleaner and safer.

If you share in our values and if you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us at Thermo Fisher Scientific.

Thermo Fisher Scientific is an Equal Employment Opportunity and Affirmative Action employer.

COMPANY SIZE
10,000 employees or more
INDUSTRY
All
WEBSITE
https://corporate.thermofisher.com/en/home.html