Global Marketing Lead, AI Coding Tools

Team Introduction TRAE (The Real AI Engineer) is an intelligent engineer capable of understanding requirements, orchestrating tools, and independently completing development tasks, providing users with end-to-end software generation capabilities. As one of the most popular AI programming products and the world's first end-to-end AI software development agent, TRAE covers a full spectrum of development scenarios, from simple to highly complex. We are looking for passionate and creative talents to join us!

Responsibilities

• Define and execute global marketing strategies for AI coding tools.
• Build clear positioning and messaging for developers, engineering teams, and enterprise users.
• Lead go-to-market plans for major product launches and feature releases.
• Create global campaigns across content, social, community, events, PR, and partnerships.
• Grow developer awareness, engagement, and advocacy in key international markets.
• Work with product teams to turn technical features into compelling user value.
• Track marketing performance and optimize campaigns based on data.
• Monitor market trends, competitors, and user feedback to inform strategy.Minimum Qualifications
• 3+ years of experience in marketing, product marketing, growth, developer marketing, or go-to-market roles.
• Experience with developer tools, AI products, SaaS, cloud, or other technical products.
• Strong ability to craft clear positioning, messaging, and product narratives.
• Good understanding of developers, technical communities, and global marketing channels.
• Experience planning and executing product launches or integrated campaigns.
• Strong communication, collaboration, and project management skills. Fluent English communication skills.
• Data-driven mindset and ability to measure marketing impact.

Preferred Qualifications

• Experience with AI coding tools, IDEs, coding agents, DevOps, or open-source communities.
• Experience working with global or regional markets.
• Basic technical understanding of software development workflows.
• Ability to thrive in a fast-moving and ambiguous environment.