Global Media Sr. Director

OverviewThe Global GCC Media Lead is accountable for building, scaling, and leading PepsiCo's global media capability engine within the GCC model — transforming media into a technology led, data owned, AI-enabled growth driver for the enterprise.This role unifies strategy, capability design, and scaled delivery and sits at the intersection of One Pep Media, Global Marketing Transformation, and GCC execution. The leader owns the end-to-end evolution of global media capabilities in GCC, spanning operating models, media activation, automation, governance, data ownership, and value realization.The mandate is to scale modern Biddable Media Activation inhouse, Direct Campaign Activation & Global Media Governance to unlock productivity and quality, ensure full media data ownership, and deliver measurable business impact at global scale.Responsibilities1. Global Media Capability Strategy & Operating ModelDesign and own the future state global GCC media operating model, spanning planning, activation, operations, governance, data, and technologyDefine and govern the global media capability catalog delivered by GCC under a shared service modelEstablish clear own vs. operate frameworks across GCC, markets, and agenciesDrive global consistency in media processes, standards, and ways of working across all sectorsReduce duplication and inefficiency by standardizing delivery and scaling best practices globally2. Scaled Media Activation & Operations LeadershipLead global delivery of biddable media activation, spanning Biddable Media across all media formatsOversee media operations excellence, including ad account ownership, execution governance, and quality standardsEnsure brand safety, viewability, fraud prevention, and compliance of internal activation campaigns through automated and real time governancePartner with markets and agencies to deliver high quality, efficient media execution at scale3. Direct Marketing & Consumer Activation CapabilitiesOwn the design, scaling, and governance of Direct Marketing and Consumer Activation capabilities within the GCC media model, enabling personalized, data driven consumer engagement across the marketing funnel.Lead the development of direct consumer activation services, including first party data activation, audience targeting, and always on engagement programs in partnership with S&T and Consumer Data teams.Scale automation enabled direct marketing execution, improving efficiency, relevance, and performance while maintaining compliance with data privacy and governance standards.4. Global Media Governance & Execution ExcellenceOwn and scale the global media governance and operations framework for GCC delivered media, ensuring consistent, high quality execution across markets and channels.Establish and enforce standards for media execution excellence, including brand safety, viewability, fraud prevention, platform compliance, and trading principles across internal and agency ecosystem via automated protocols and tools like AdfidenceLead media operations at scale, including ad account ownership, platform operations, workflow standardization, and operating controls across biddable channels.5. AI, Automation, Data & Technology EnablementIdentify and embed AI and automation across the media value chain (planning, activation, reporting, optimization)Partner with Global Media, S&T, and Pep Labs to design and evolve the media tech and data architectureChampion automated performance tracking, predictive optimization, and real-time decisioning6. Media Productivity, ROI & Value RealizationOwn global media productivity frameworks, KPIs, and measurement methodologiesProvide transparency and governance over global media investments and performancePartner with Finance and One Pep Media to quantify value creation, validate savings, and support AOP commitmentsScale proven productivity levers globally, supporting ambitious enterprise value targets7. Global Leadership, Influence & Ecosystem PartnershipServe as a senior thought leader for media within PepsiCo, elevating the role of GCC Media internally and externallyBuild strong partnerships with:Global & Sector Marketing leadersOne Pep Media & Marketing TransformationAgencies, publishers, and AdTech partnersLead, coach, and develop a high performing global media organization (direct and matrix teams)Foster a strong global GCC media community, anchored in learning, innovation, and excellenceCompensation and Benefits:The expected compensation range for this position is between $157,200 - $312,000.Bonus based on performance and eligibility target payout is 30% of annual salary paid out annually and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.Long term incentive equity may be awarded based on eligibility and performance.Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.Car allowance.QualificationsMedia & Marketing ExpertiseDeep, hands‑on expertise across global media channels, with strong emphasis on biddable and data driven mediaFluency in MarTech, AdTech, media measurement, and data ecosystemsExperience shaping enterprise media models, not just operating campaignsStrategic & Systems ThinkingAbility to design future ready operating models, frameworks, and capability roadmapsComfort operating in ambiguity and leading complex global transformationsAI, Data & Technology AcumenStrong understanding of how AI, automation, and data transform media performance and efficiencyExperience partnering with technology and analytics teams to scale modern media solutionsLeadership & InfluenceProven success leading large, global, matrixed organizationsExecutive presence with ability to influence senior stakeholders across regions and functionsCommercial & Results OrientationStrong grasp of ROI, productivity, and financial value creation/value realization modelsTrack record of delivering measurable business impact at scaleGlobal MindsetExperience working across multiple geographies, cultures, and media maturity levelsAbility to balance global standards with local market needsExperience:Master's degree (MBA or equivalent) with focus on Marketing, Strategy, Digital Transformation, Analytics, or Technology preferred but not required.15+ years of progressive experience in media, marketing, digital, data, or technology enabled marketing roles.Significant experience across media planning, activation, operations, media technology, data, and measurementProven track record of scaling enterprise capabilities or leading large‑scale transformation initiativesExperience influencing senior stakeholders (LG2 and above) across global and sector teamsEqual Employment Opportunity statement: PepsiCo is an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, veteran status, or disability.#J-18808-Ljbffr