Company Summary
The world depends on data we power and cool. Vertiv is a global leader in critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments. The AI revolution is rewriting the rules of digital infrastructure, demanding solutions that move as one. Vertiv delivers end-to-end infrastructure where power, cooling, IT, and services work in unison. With our industry-leading innovative technologies and global services network, we are fueling the revolution of the digital world - keeping technology ecosystems running efficiently and without interruption. Built for multiple compute generations ahead, Vertiv empowers customers to stay resilient, optimized, and future-ready. As a publicly traded, S&P 500 company (NYSE: VRT), Vertiv operates globally, serving customers in over 130 countries with $10.2 billion in sales.
Role Summary
AI is driving data center power density, power delivery architectures, and infrastructure economics faster than most of the industry can absorb. New power system designs are moving from whiteboard to deployment in real time. Vertiv sits at the center of that shift, serving the world's largest hyperscalers, colocation operators, and enterprises.
The Global Portfolio Marketing Manager - Power is an experienced individual contributor role. You will contribute to how the market thinks about data center power infrastructure for the next decade. You will develop and execute on the product and solution narrative, the launch plan, the GTM execution, the outcomes, and the scoreboard.
This is an onsite position at our Global Headquarters in Westerville, Ohio (Columbus metropolitan area). You report to the Director of Strategic Portfolio Marketing, Power and serve as the marketing partner to product line leaders, while enabling GTM initiatives within global and regional teams, building customer intimacy into positioning and messaging, and translating technical differentiation into narratives that resonate with customers.
What makes this role different:
- Outcomes over features. Every narrative starts with the business value to customers: uptime, density enablement, speed to deployment, TCO reduction, risk mitigation. Product features and specifications follow the outcome.
- Solution framing. You bridge individual point products into cohesive solution narratives tied to customer applications, use cases, and pain points.
- Customer intimacy drives GTM. Customer journeys, buying triggers, and decision criteria shape your go-to-market strategy and execution.
- Collaboration. You partner with product management, sales, global, and regional marketing to unlock impactful product launches and GTM actions.
To summarize: Fantastic opportunity to shape the power narrative behind the AI infrastructure revolution.
Responsibilities
- Develop and execute the positioning, value proposition, solutions and marketing/GTM initiatives for assigned power solutions.
- Build product launch and growth plans for new and existing solutions that deliver on our multilayer offering position of products, systems, software, and solutions.
- Support and enhance the business unit product and technology relationship within Marketing for assigned products.
- Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for assigned categories.
- Develop product, systems, and solutions positioning and messaging, while building expertise that enhances the depth of knowledge in external communications, promotion and sales enablement.
- Build and maintain detailed persona profiles for the key roles in the Power buying group in data centers.
- Assist in creating go-to-market strategies and tactics based on buyer journey insights for target segments, buying groups, and personas.
- Collaborate with global and regional products and sales teams to deliver sales enablement materials and tools.
- Understand market trends, industry trends, and competitive landscape to shape positioning strategy.
- Track and provide trend analysis and insights to Marketing and Global Product Management teams.
- Support regional marketing programs for pipeline creation, market growth opportunities, and customer engagement.
- Present portfolio marketing initiatives, plans and outcomes to management and team stakeholders.
- Collaborate with colleagues in marketing - across brand, communications, digital/web, demand generation, and other business unit marketing leaders - to deliver on marketing objectives.
- Leverage Vertiv Operating System methodologies of best practice dissemination, lean/continuous improvement and robust management cadence with performance metrics, tracking and accountability.
Qualifications
- 8-10 years in product marketing, product management, or technical marketing role in the B2B space.
- Data Center, IT, Digital Infrastructure, enterprise software, or similar technology ecosystem and industry experience.
- Technical aptitude, ability to pick up technical concepts quickly, and navigate complex and broad product portfolios.
- Knowledge of power systems products and solutions (UPS, switchgear, power distribution, energy storage, power/energy software, etc.)
- Demonstrated experience managing multiple priorities and projects across numerous stakeholders.,
- Ability to develop and execute strategies for world-class marketing, value propositions, messaging strategies, and go-to-market actions that drive brand impact and opportunity pipeline for new and existing offerings.
- Goal-oriented and self-motivated. Comfortable with ambiguity and has the know how to define clear objectives, owning processes/projects and seeing them through to completion to deliver results.
- Highly collaborative, able to work across functional teams.
- Proactive communicator with strong attention to detail.
- Data analysis experience and ability to effectively communicate findings while tailoring to a variety of different audiences.
- Enthusiastic and persistent problem solver.
- Excellent organizational skills and process oriented.
Travel
Physical & Environmental Demands: