Google & Meta Media Buyer

Paid Media Specialist (Google Ads & Meta Ads)

Department: Media Team 
Employment Type: Full-Time
Location: In Office 
Reports To: Marketing Director

About the Role

We're looking for a data-driven Paid Media Specialist to own strategy, execution, and optimization across Google Ads and Meta Ads for a diverse client portfolio spanning eCommerce, DTC, Lead Generation, and B2B. This role blends hands-on campaign management with technical tracking expertise and client-facing communication, ideal for someone who's equally comfortable in Google Tag Manager and in a client reporting meeting.

Role Responsibilities

Campaign Strategy & Management

• Plan, build, manage, and optimize paid media campaigns across Google Ads (Search, Performance Max, Shopping, Display, Demand Gen, YouTube) and Meta Ads (Facebook & Instagram)
• Develop full-funnel paid media strategies for eCommerce, DTC, Lead Generation, and B2B clients based on business objectives and performance goals
• Continuously monitor campaign performance and implement data-driven optimizations to improve ROAS, CPA, conversion rate, lead quality, and overall account efficiency
• Conduct keyword research, audience research, competitor analysis, and identify new growth opportunities
• Design, execute, and analyze A/B tests across audiences, creatives, bidding strategies, landing pages, and campaign structures

Tracking & Measurement

• Implement and maintain accurate conversion tracking across advertising platforms, including Google Tag Manager (GTM), Google Ads Conversion Tracking, and GA4 events
• Configure, validate, and troubleshoot tracking implementations, ensuring accurate attribution and reliable conversion data across websites and eCommerce platforms (Shopify, WooCommerce)
• Collaborate with developers to implement tracking requirements, custom events, enhanced conversions, and eCommerce measurement
• Identify technical issues affecting campaign performance, including tracking discrepancies, Merchant Center diagnostics, feed issues, landing page experience, and attribution challenges

Analysis & Reporting

• Analyze performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and other reporting tools to identify trends, opportunities, and optimization recommendations
• Create clear, insightful client reports and performance dashboards, translating complex marketing data into actionable business recommendations
• Lead client reporting meetings by confidently presenting campaign performance, explaining key metrics, answering questions, and recommending strategic next steps

Collaboration & Account Management

• Work closely with creative, design, and content teams to develop high-performing ad creatives and messaging aligned with campaign objectives
• Manage multiple client accounts simultaneously while maintaining a high standard of organization, communication, and attention to detail
• Stay up to date with platform updates, industry trends, privacy changes, and best practices across Google Ads, Meta Ads, GA4, and GTM

Qualifications

Required

• [5+] years of hands-on experience managing paid media campaigns across Google Ads and Meta Ads
• Proven track record improving ROAS, CPA, and conversion performance across multiple accounts
• Working proficiency with GTM, GA4, and conversion tracking implementation
• Experience with eCommerce platforms (Shopify, WooCommerce) and Google Merchant Center
• Strong analytical skills with the ability to translate data into clear business recommendations
• Confident client-facing communication and presentation skills

Preferred

• Agency experience managing a multi-client portfolio
• Google Ads and Meta Blueprint certifications
• Familiarity with server-side tracking, enhanced conversions, and consent mode
• Experience with dashboarding tools (Looker Studio, Supermetrics, or similar)