Summary
The Designer Specialist, within the Operational Marketing & Production team, plays a critical role in designing and executing promotional content across our print and digital ecosystem. This role is primarily focused on creating high-quality weekly ads or "circulars" for our weekly promotions, in addition to processing image edits for web, app and in store electronic signage. The specialist ensures every piece of communication and imagery is consistent with the corporate image, design standards and product accuracy. This role requires sharp attention to detail to ensure all products, pricing, messaging, and visuals align with the campaign calendar.
What You'll Do
Essential Functions
- Thrive in a fast-paced, high-volume production environment, managing multiple campaign deadlines simultaneously without sacrificing accuracy.
- Design and execute weekly ad/circular for print and/or digital.
- Weekly photo image editing to support in-app coupons and promotions.
- Create customer facing electronic shelf signage for in-store promotions and communications.
- Thoroughly review all artwork to ensure the correct products and prices are used, maintaining meticulous attention to detail prior to final delivery.
- Coordinate projects, work processes, systems, and/or procedures to ensure efficient workflow.
- Coordinate with a wide range of interdepartmental stakeholders throughout the business.
- Update guidelines, standard operating procedures, and instructional materials related to design and promotional execution.
- Identify, develop, and propose opportunities for business and process improvement.
- Contribute to the management of in-house photography, specifically product packshots in our company wide image database.
- Perform high-quality image editing, color correction, and retouching on all photographic assets to ensure they are production-ready.
- Other duties as assigned.
What You'll Need
Required Knowledge, Skills, Abilities
- Excellent understanding of grid systems, layout, and typography, specifically for dense promotional materials.
- Proficient with Google Suite.
- Absolute accuracy across all products, pricing, and digital assets through meticulous attention to detail.
- Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator), with a strict requirement for advanced image editing and retouching skills.
- Excellent written and verbal communication skills.
- Excellent organizational and time management skills.
- Ability to work independently.
Preferred Knowledge, Skills and Abilities:
- Experience using Adobe Workfront is highly preferred.
- Knowledge of AI capabilities to speed production (when applicable).
- Experience working and designing with content management systems (e.g. LAGO, MAM).
Required Education, Certifications/ Licenses, Related Experience
- Bachelor's degree in marketing, economics or communication.
- 1-3 years of experience in a related field.
- In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above.
Physical Job Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Ability to identify and distinguish between colors more than half the time.
- Ability to occasionally lift, move, and set up photography equipment, lighting, and staging materials for in-house shoots.
What You'll Receive
At Lidl, we know that in order for our people to do their best, they must be at their best. That's why as a company, we offer one of the most generous benefits packages in the industry.
All our Lidl employees are eligible to receive the following benefits:
- Starting pay of $33.66 (with potential to earn $38.47 in the future)
- Medical & Prescription | Dental | Vision coverage
- Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
- Dedicated training plans to ensure you are set up for success
- 401K Plan (+ 5% company match)
- Voluntary Term Life & AD&D Insurance
- Total Well-Being Program
- DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule
Lidl US views our Corporate Social Responsibility (CSR) through a lens of actions that are Good for the Environment, Good for People, and Good for You.