Graphic Designer and Digital Media Specialist

Capital District Transportation Authority-CDTA

Albany, NY

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JOB DETAILS

SALARY

$61,731–$72,842 Per Year

SKILLS

Adobe Creative Suite, Advertising, Banner Advertising, Campaigns, Channel Marketing, Click Through Rate (CTR), Content Delivery/Distribution, Content Development, Content Management Systems (CMS), Copy Writing, Design Services, Digital Media, Digital Photography, Editing, Email Marketing, Flyers, Graphic Design, Graphics, HTML (HyperText Markup Language), Internet Application, Marketing, Marketing/Sales Collateral, Microsoft Office, Mobile Applications, Multiplatform/Cross-Platform, Online Marketing, Organizational Development/Management, PHP Scripting Language (PHP Hypertext Preprocessor), Photography, Process Improvement, Promotional Programs, Quality Control, Quality Monitoring, Reporting Skills, Sales Presentation, Social Media, Storytelling, Team Player, Video Production, Web Forms, Web Site Monitoring

LOCATION

Albany, NY

POSTED

6 days ago

CDTA is seeking a Graphic Designer & Digital Media Specialist. Working at CDTA, you will be a part of a team that provides essential services to the Capital Region. The role is heavily focused on graphic design and visual storytelling, developing creative assets for campaigns, promotions, customer communications, presentations, advertising, and community outreach efforts. Working across a variety of media formats, including digital graphics, photography, video, and audio, the position helps bring CDTA’s brand to life while enhancing engagement and recognition throughout the Capital Region. In addition, the position supports the design, development, and ongoing management of CDTA.org and other assets, as well as all social media channels, to ensure a cohesive, user-friendly, and visually engaging brand experience. Creates visually compelling and brand-aligned content that strengthens awareness of CDTA’s services, initiatives, and community impact across digital, social media, email, web, and traditional marketing channels. This position serves as a key steward of the CDTA brand, ensuring consistent visual identity, messaging, and design standards across all materials.

Duties and Responsibilities

Coordinate design and implementation of company assets – includes traditional elements (posters, flyers, advertisements) along with digital banner ads, social content including photography, videography and editing, and the creation of marketing collateral within brand guidelines for both internal and external audiences
Support advertising campaigns including social, email, and traditional marketing channels; generate quarterly reports tracking CTR’s, conversions, impressions, and return on ad spending (ROAS) to evaluate campaign performance and identify opportunities for optimization.
Experience with Meta Business Suite and Hootsuite for posting, monitoring and reporting on organization accounts
Monitor social media across multiple platforms with attention to data-driven insights to improve audience and customer engagement
Experience with e-mail platform content creation and distribution
Serve as Website quality control monitor, make updates, verify HTML and ensure that all links stay active on web sites and microsites.
Create and maintain information-capturing web forms and databases.
Assist in design, creation, and execution of mobile applications.
Assist in copywriting, editing, and stakeholder outreach.

Qualifications

Bachelor’s Degree in Marketing, Graphic Design, or related fields preferred
2-4 years marketing and graphic design experience
1-2 years of social media monitoring and copywriting experience
Prociency in web-based applications and Content Management Software (CMS)
Adobe Creative Suite, HTML, Microsoft Office, and PHP
Ability to work under pressure, team-oriented, and have a positive attitude
Additional duties as assigned

Salary
Grade 615 ($61,731- $72,842)

Benefits
CDTA offers medical, dental and vision coverage along with a pension plan, life insurance coverage and paid time off.

At CDTA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. CDTA believes that diversity and inclusion among our employees is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About the Company

Capital District Transportation Authority-CDTA

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