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Graphic Designer - Freelance

Sinclair Broadcast Group

Santa Monica, CA

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JOB DETAILS
SALARY
$70,350–$80,000 Per Year
SKILLS
A/B Testing, Adobe After Effects, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Advertising Sales, Best Practices, Broadcasting, Campaigns, Click Through Rate (CTR), Creative Brief, Cross-Functional, Ecosystems, Editing, Entertainment and Media, Facebook, Graphic Design, Graphics, Local News, Multiplatform/Cross-Platform, Organizational Skills, Performance Metrics, Public/Media/Press/Analyst Relations, Publications, Social Media, Sports, Sports Reporting, Style Guide, Television Broadcasting, Time Management, Typography, Writing Skills, YouTube
LOCATION
Santa Monica, CA
POSTED
Today
Job Description

Our dedicated freelance Graphic Designer creates high-impact visual assets across social media and YouTube, serving as a key contributor to the brand's content ecosystem. The role owns the design and production side of the graphics pipeline, with a primary focus on YouTube thumbnails for all Director of Video Content-owned uploads, including linear re-edits, native long-form content, serialized programming, and branded series. The freelance Graphic Designer also develops custom social-first creative across Instagram, Facebook, TikTok, X, and YouTube, including tournament hype graphics, player win graphics, storyline graphics, and templated designs within Slate.

Working from concepts and creative briefs developed by the Social Graphics Content Specialist, as well as thumbnail direction provided by the YouTube Editor, the freelance Graphic Designer turns creative direction into polished, publication-ready assets. The role collaborates closely with the Senior Social Media Manager and Social Graphics Content Specialist to support social content initiatives. It also partners with the Director of Video Content and YouTube Editor to create compelling visual assets that support video programming and audience growth. Through strong design execution and attention to platform best practices, the freelance Graphic Designer helps maintain a consistent, engaging, and premium brand presence across all channels.

This freelance role is expected to be approximately 40 hours per week, with schedules aligned to tournament coverage needs. Flexibility to work weekends may be required during key tournaments and high-volume event periods. This freelance engagement is anticipated to run through December 2026, with the potential to be extended through the end of 2027 based on business needs and performance.

This is a freelance role and located onsite in Santa Monica, CA.

In this freelance role you will...

Design YouTube Thumbnails (primary lane)

  • Lead YouTube thumbnail design across every Director of Video Content-owned upload - linear re-edits, YouTube-native long-form, serialized programming, branded series, and original concepts.
  • Own thumbnail composition, typography, hierarchy, and brand-voice fit on every upload.
  • A/B test thumbnails and titles where the YouTube Editor and Director of Video Content call for it; iterate on what's working based on CTR data.
  • Maintain a thumbnail style guide that evolves with the channel - what's converting, what's tired, what tests should run next.


Create Bespoke Social-First Graphics (primary lane)
  • Lead bespoke social-first graphics across IG, FB, TikTok, X, and YouTube - four named areas below.
  • Tournament hype graphics - pre-tournament tentpoles, draw announcements, matchup graphics, hype frames for player return narratives, ramp-up creative across the five platforms.
  • Player win graphics - match-finish graphics, title win graphics, milestone graphics (career wins, ranking moves, records broken). Fast-turn output during live tournament windows; on-shift coordinator timing.
  • Storyline graphics - narrative-driven graphics for ongoing storylines (rivalries, comeback runs, milestone chases) that ship as serialized recurring posts under the Social Graphics Content Specialist's brief.
  • Templated designs within Slate - own the Slate template library on behalf of the team. Build templates for recurring formats (scoreboards, match cards, schedules, score graphics), maintain them as brand voice evolves, and use them to scale fast-turn output during tournaments.
  • Adapt every design across the relevant platform aspect ratios and sizing standards (1:1, 4:5, 9:16, 16:9, YouTube thumbnail, X cards) so every platform sees a native-feeling execution.


Manage the Brief-to-Execution Workflow
  • Take creative briefs from the Social Graphics Content Specialist (concepts, recurring formats, campaign visuals) - execute the design at premium quality and hand off the finished asset.
  • Take YouTube thumbnail direction from the YouTube Editor and the Director of Video Content - execute thumbnails per channel and upload; A/B test where the YouTube Editor calls for it.
  • Hand finished assets to the on-shift coordinator publish-ready - correct file format, sizing, copy locked, and any usage notes attached.
  • Close the feedback loop with brief owners on what's working and what needs adjustment.


Drive Content & Creative Direction
  • Apply Tennis Channel brand voice and visual standards on every asset.
  • Flag content-quality concerns up before assets go to the Senior Social Media Manager or Head of Social for final approval.
  • Pitch new visual ideas (new template, new thumbnail style, new graphics format) to the Social Graphics Content Specialist and the Senior Social Media Manager.
Lead Campaign Execution
  • Lead design execution for tournament tentpoles and brand campaigns - hit publish-ready deadlines on the Tournament Coverage Plan and Master Cross-Platform Content Calendar.
  • Lead thumbnail design for the Director of Video Content's video campaigns and serialized programming launches.
  • Lead design execution for sponsor activations and branded series in coordination with brand, ad sales, the Social Graphics Content Specialist, and the Director of Video Content.
Stay Ahead of Platform Expertise & Trends
  • Stay current on platform-specific visual trends and best practices across IG, FB, TikTok, X, and YouTube - what's working in feeds, what new format features are shipping, what thumbnail styles are converting on YouTube.
  • Maintain the Slate template library as the platform evolves and as brand voice shifts; refresh templates quarterly at minimum.
  • Track YouTube thumbnail CTR with the YouTube Editor; iterate on what's working and surface learnings.
  • Bring design ideas to the Weekly Trending Content Meeting (chaired by the Senior Social Media Manager) when a visual trend is worth jumping on.


Partner Cross-Functionally
  • Partner with the Social Graphics Content Specialist on the brief-to-execution workflow - briefs come in, designs go out, feedback closes the loop.
  • Partner with the YouTube Editor on YouTube thumbnail direction, A/B testing, and the channel's visual standard.
  • Partner with the Director of Video Content on video-side graphics needs (thumbnails, end cards, lower-thirds standards, series art).
  • Partner with the on-shift coordinator on finished-asset hand-off and publish-window timing.
  • Coordinate with brand, ad sales, and PR on graphics needs for sponsor activations, branded series, and press moments.
Key Performance Indicators
  • YouTube thumbnail CTR - target: 6%+ on most uploads, 8%+ on linear re-edits.
  • Graphics output volume per tournament week (player win graphics fast-turn rate, hype graphics on-time delivery against the Tournament Coverage Plan).
  • On-time delivery of graphics against Tournament Coverage Plan and Master Cross-Platform Content Calendar deadlines (target: 100%).
  • Slate template library maintained and refreshed quarterly.
  • Engagement performance on graphics-driven posts vs. brand baseline (target: positive lift quarter-over-quarter).
  • Quality bar across design output (qualitative review by Senior Social Media Manager, Social Graphics Content Specialist, and Director of Video Content).
  • Hand-off discipline: assets delivered to publish-ready spec with usage notes attached (target: zero rework-due-to-format incidents per quarter).
Key Qualifications
  • 3-5 years in graphic design, ideally for sports, live event, or news brands.
  • Strong portfolio across all four named areas: YouTube thumbnails (with CTR or growth results where available), tournament/sports graphics, player and milestone graphics, and brand-led social design.
  • Hands-on fluency with Adobe Creative Suite (Photoshop, Illustrator, After Effects). Figma fluency a plus.
  • Hands-on experience with Slate or a comparable sports-broadcast graphics platform (training on Tennis Channel's specific Slate instance available if direct Slate experience isn't required).
  • Strong typography, layout, and color sense; comfort working inside an established brand system and evolving it.
  • Strong file-management discipline - versioning, naming, asset library hygiene, hand-off readiness.
  • Comfort working under live-event deadlines and tournament publishing pressure with fast-turn output expectations.
  • Tennis or sports knowledge a strong plus.


Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Tennis Channel

Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament - including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more - alongside live studio programming including its premier series, TC Live. Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game. The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices. Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this freelance role is $70,350 to $80,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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About the Company

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Sinclair Broadcast Group

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