Primary Skills: Art Direction (Expert), Figma & Adobe Creative Suite (Expert), Campaign Design (Advanced), Retail & OOH Marketing (Advanced), Creative Systems & Production (Advanced)
Contract: W2
Duration: 12 months (High possibility of extension)
Location: Oakland CA (Hybrid – 3 days onsite)
Pay Range: $75- $78/hr
#LP
JOB SUMMARY:We are seeking an experienced Senior Art Director to join in-house creative agency, Spring, and lead the adaptation of national brand campaigns into localized, multi-channel creative experiences. This role will be responsible for translating centralized creative strategies into compelling regional campaigns across retail, in-store, social, print, and out-of-home (OOH) channels. The ideal candidate combines exceptional visual design expertise with strong systems thinking, campaign execution, and cross-functional collaboration in a fast-paced creative environment.
JOB REQUIREMENTS:- Adapt national marketing campaigns into localized creative for 100+ retail locations across multiple channels.
- Develop scalable visual systems, templates, and production-ready creative while maintaining brand consistency.
- Collaborate closely with copywriters, strategists, production designers, and marketing teams to deliver audience-focused creative solutions.
- Present creative concepts and design rationale to both creative and business stakeholders.
- Manage multiple campaigns simultaneously while ensuring quality, accuracy, and on-time delivery.
- Guide production execution and support rollout planning for regional marketing initiatives.
Must-Have Skills:- Strong portfolio demonstrating campaign design across print, retail, social, environmental, and OOH channels.
- Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Experience adapting national campaigns for local or regional audiences.
- Strong typography, layout, visual hierarchy, and brand system expertise.
- Experience building scalable, modular campaign systems and high-volume production assets.
Preferred Qualifications:- Experience in retail, performance marketing, or consumer brand campaigns.
- Familiarity with motion design workflows and collaborating with motion design teams.
- Excellent presentation, communication, and stakeholder management skills.
- Ability to balance creative excellence with operational efficiency in a fast-paced environment.
Industry Experience Required:8+ years of experience in Art Direction, Visual Design, or Creative Campaign Development, preferably within an in-house creative agency, advertising agency, or consumer brand organization. Experience supporting large-scale retail or national marketing campaigns is highly preferred.
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