Graphic Designer

Graphic Designer

Title: Graphic Designer

Reports To: Creative Director

Department: Office of Marketing and Communications

Position Summary

The Graphic Designer develops compelling, brand-aligned visual communications that support

Transylvania University's marketing and communications goals. This position creates print and

digital assets for a variety of audiences and initiatives, with a primary focus on full-funnel

enrollment marketing and prospective student engagement. Working closely with the Creative

Director and other members of the Marketing and Communications team, the Graphic Designer

combines creative thinking with hands-on design execution to effectively communicate the value

and distinctive character of Transylvania University.

Essential Duties and Responsibilities

Creative Design & Production

Conceptualize, design, and produce a wide range of print and environmental materials,

including, but not limited to, viewbooks, brochures, programs, posters, displays, signage,

billboards, cards and other university publications and promotional materials.

Create digital assets for the university website, social media, email marketing, digital

advertising, and other digital platforms.

Develop creative assets that support enrollment marketing throughout the prospective

student journey, translating campaign strategies and messaging into engaging visual

communications.

Prepare production-ready files and ensure accuracy, quality, and consistency across all

creative deliverables.

Design and support the production of the university's alumni magazine and other

institutional publications.

Brand Management

Maintain visual consistency across marketing and communications materials and ensure

designs reflect Transylvania University's brand identity and standards.

Review promotional materials and provide guidance to faculty and staff on the

appropriate use of university logos, typography, graphics, and other visual brand

elements.

Help maintain and organize university brand assets, templates, and other design

resources.

Apply brand standards creatively across a variety of audiences, channels, and

communications needs.

Print & Vendor Coordination

Coordinate with commercial printers and production vendors throughout the lifecycle of

projects, from requesting proposals and estimates through final printing or installation.

Develop print specifications, prepare production files, review proofs, and ensure finished

materials meet university quality and brand standards.

Coordinate printing services and provide design and production guidance to university

faculty and staff.

Maintain knowledge of commercial printing methods, production processes, materials,

and industry standards.

Collaboration & Project Management

Collaborate with the Creative Director and colleagues across Marketing and

Communications to develop integrated, audience-focused creative that aligns with

university priorities and desired outcomes.

Partner with marketing, communications, photography, video, web, and content

colleagues to ensure visual assets work effectively as part of broader campaigns and

initiatives.

Manage multiple design projects and deadlines simultaneously while maintaining

accuracy, attention to detail, and a high standard of creative quality.

Communicate effectively with campus partners and external vendors throughout the

creative and production process.

Incorporate creative direction and feedback while contributing design expertise and

ideas to projects.

Innovation & Continuous Improvement

Stay informed of trends and emerging practices in graphic design, digital media,

photography, print production, higher education marketing, and visual communications.

Maintain current knowledge of design software, tools, technologies, and production

processes.

Explore new creative tools, techniques, and technologies that can improve the quality,

efficiency, and effectiveness of the university's creative work.

Contribute ideas that strengthen Transylvania's visual storytelling and enhance the

effectiveness of marketing and communications initiatives.

Qualifications

Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Marketing, or a

related field.

Demonstrated proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator,

and InDesign.

Strong portfolio demonstrating creative range, typography and layout skills, visual

storytelling, and the ability to work effectively within an established brand.

Knowledge of color correction, image retouching, and preparation of photographic

assets for print and digital applications.

Knowledge of commercial printing methods, production processes, file preparation, and

industry standards.

Strong understanding of design principles and best practices for print and digital

communications.

Proficient written and verbal communication skills with the ability to collaborate

effectively with colleagues, campus partners, and external vendors.

Strong organizational and time management skills with the ability to prioritize and

manage multiple projects and deadlines simultaneously.

Demonstrated attention to detail and commitment to producing accurate, high-quality

work.

Two or more years of professional graphic design experience in an agency, higher

education, or in-house creative environment preferred.

Experience working in higher education, nonprofit organizations, or similarly

mission-driven environments preferred.

Experience developing creative for integrated marketing campaigns across print and

digital channels preferred.

Knowledge of web design principles, HTML/CSS, and digital accessibility standards

preferred.

Experience with motion graphics, animation, or video editing tools such as Adobe After

Effects and Premiere Pro preferred.

Illustration or drawing skills in digital and/or traditional media preferred.

Working Conditions / Other Information

Standard office environment with possibility for a hybrid work schedule (on-campus and

remote).

Occasional evening or weekend work may be required to support university events,

projects, or deadlines.

Must be able to manage multiple projects simultaneously while maintaining attention to

detail, accuracy, and creative quality.

Regular interaction with faculty, staff, students, vendors, and external partners requires

professionalism, collaboration, and strong interpersonal skills.

This position has no direct supervisory responsibilities.