Graphic Designer, Social

The Gap

Folsom, California

JOB DETAILS
SKILLS
Adobe Creative Suite, Animation, Asset Management, Building Design, Campaigns, Content Development, Content Management, Custom Media, Delivery Management, Detail Oriented, Graphic Design, Marketing, Multiplatform/Cross-Platform, Multitasking, Organizational Skills, Production Volume, Retail, Retouching, Social Media, Social Media Marketing, Storytelling, Typesetting, Video Editing
LOCATION
Folsom, California
POSTED
30+ days ago

About the Role

The Graphic Designer, Social supports Old Navy’s organic social presence through bold, social-first visual design. This role helps bring Old Navy storytelling to life across social platforms by creating engaging, culturally relevant visuals that support always-on content, seasonal moments, and influencer-led storytelling.

The Graphic Designer, Social will be dedicated to supporting Old Navy’s organic social media presence. This role will support bringing Old Navy’s brand visuals and product to life across all organic social platforms by working alongside creative and influencer teams to develop thumb-stopping, engaging content for always-on/evergreen moments, seasonal campaigns, UGC and influencer-led content.
This designer should be deeply tuned in to the cultural zeitgeist with a keen eye for what’s new and next in the world of social trends. This role is for a designer who’s able to operate and execute independently with high-level creative direction and a clear editorial brief.

What You'll Do

  • 2-4 years of experience working as a graphic designer building digitally facing content. Content marketing and social media marketing experience is highly preferred.

  • Strong understanding of design systems; typesetting, visual hierarchy and accessibility across various aspect ratios and asset sizes.

  • Maintain consistent visual language across all content using systems defined by brand guidelines and seasonal/campaign toolkits.

  • Comfortable and confident using both Adobe creative suite and Figma for designing and developing content.

  • Able to execute simple retouching and image modifications as needed (removing /extending backgrounds, omitting minor details, adjusting shadows, etc.)

  • Create static and animated assets for in-feed posts, Instagram stories and dedicated social video series.

  • Basic video editing / simple type animation skills preferred to support execution of content across organic social channels.

  • Develop and maintain templates to support new and ongoing social content.

  • Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.

  • Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.

  • Extreme attention to detail, organized, proactive and solution oriented.

  • Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.

Who You Are

Nice to have:

  • Experience designing for retail, fashion, lifestyle, or family-focused brands

  • Familiarity with influencer or creator-led content

  • Basic motion design or animated social content experience

  • Experience supporting high-volume social content production

About the Company

T

The Gap

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing. Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.
COMPANY SIZE
10,000 employees or more
INDUSTRY
All
WEBSITE
http://www.gap.com