Group Account Director (B2C)

ROLE: Group Account Director B2C

REPORTS INTO: Head of Accounts

LOCATION: Hybrid in Los Angeles

What is a Group Account Director at Salt?

A Group Account Manager at Salt is a visionary leader and trusted advisor who steers both client relationships and internal teams toward long-term success in the high-stakes world of B2C experiential marketing. You sit at the intersection of brand ambition, fan engagement, and delivery excellence, driving big-picture strategy for large-scale consumer activations, world-class premieres, and integrated festival footprints. You ensure these complex, high-visibility moments run with precision and purpose while maintaining the highest level of brand integrity.

You lead an entire client portfolio, overseeing multiple high-profile workstreams and guiding senior team members to deliver with clarity, cohesion, and cultural impact. You foster deep partnerships with global B2C brands, helping them navigate evolving consumer trends while unlocking new opportunities for immersive storytelling. Internally, you are a key player in shaping how Salt shows up, championing "Salty" standards of leadership and cross-functional collaboration.

You are the ultimate escalation point when complexity hits, but more importantly, you build the conditions so problems get solved before they reach the client. You are as fluent in consumer behavior and entertainment trends as you are in complex scopes and multi-stream delivery.

Job Responsibilities:

• Strategic Cohesion: Ensure narrative consistency across workstreams, guiding the Account Team to frame priorities and decisions that align with fan expectations and executive optics.
• Growth & Expansion: Drive portfolio health and agency expansion by identifying new opportunities. Lean into new business efforts as needed, leading the account response for RFP opportunities and providing the leadership required to secure and onboard new flagship B2C brands.
• Complex Scoping: Steer the intake and framing of new scopes, ensuring alignment between creative ambition and execution reality before commitments are made.
• Agency Leadership: Act as a key voice in internal leadership, bringing forward consumer insights, portfolio financial health, and team resourcing needs.
• Mentorship: Elevate account team talent and manage direct reports, coaching them to handle high-pressure, on-site environments and high-velocity approval cycles with confidence.
• Collaborative Decision-Making: Model shared leadership, reinforcing that framing and execution are distinct, equal lenses, not competing authorities.
• Financial Stewardship: Support agency operations by leading budget pressure conversations, approving margin strategies, and protecting agency exposure.
• Diplomatic Escalation: Lead high-stakes conversations regarding pivots and trade-offs, ensuring relationship health is protected even during complex execution shifts.

Requirements:

• 10–12+ years of agency or client-side experience leading complex, cross-disciplinary marketing or experiential programs
• B2C Expertise: Deep experience managing Fortune 500 consumer brands, including navigating executive visibility, political/reputational sensitivity, and high-pressure onsite environments.
• Proven ability to lead and mentor large account teams, with a track record of growing talent and developing strong leadership pipelines
• Strong business acumen, including comfort with budget discussions, scopes of work, growth planning, and partnership development
• Exceptional communication and executive presence, able to guide internal teams and external stakeholders through high-stakes conversations
• Strategic Problem Solver: A steady leader who surfaces risk early and regroups with cross-functional partners to find solutions before they impact the client.
• Cultural Champion: Committed to shared leadership and the principle that "framing and execution" are equal partners in the work.

Salt Core Values + You:

Redefine the Rules:

Creative and production fighting like cats and dogs? Not here. We bring creative and production together from the start because a great idea is only as good as how it’s brought to life. For us, logistics and aesthetics go hand in hand. We’re all about delivering experiences that go beyond the ask.

In Search Of:

Tackling challenges is our favorite pastime. Obstacles? We call them plot twists. We are creative thinkers and problem-solvers who always find a way forward with curiosity and determination. Our focus is exceeding expectations, turning client asks into an opportunity to deliver something unexpectedly brilliant.

Expect More, Get More:

We hold ourselves to higher standards than anyone else, always looking for ways to elevate each project. We don’t stop at simply checking all the boxes; we push until time runs out. That extra 10% is where we surpass the competition, delivering results beyond what our clients could imagine—or even think to ask for.

Compassion is Culture:

You Are:

A thoughtful communicator who keeps both clients and internal teams in sync

An accountable self-starter who delivers independently but knows when to raise a hand

A curious learner who seeks feedback and uses it to improve

A calm problem-solver who thrives in fast-paced, collaborative environments

A team player who values empathy, respect, and clear expectations

Someone who brings both heart and hustle to everything you do