Group Director, B2B

Who We Are:
Our client is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

With our client, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. 

A day in the life:

The Group Director is a leader within our team vertical divisions. In this role, you are responsible for retaining and growing your client portfolio and leading, motivating and inspiring your team. You will cultivate senior-level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the B2B division. You'll collaborate closely with the marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division insights. You will partner with the Managing Director and VP to define the division’s go to market strategy and positioning, and create product solutions for Power Circuit. As a leader in the organization, your influence expands outside of Client Experience to the wider organization. You foster a positive work environment and culture of growth mindset within the team.  

Key Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage their ecosystem as it relates to your division
• Review performance across your AD team's portfolio; surface cross-account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; escalate structural risks to department leadership
• Own C-suite and VP-level relationships at anchor accounts; serve as the senior escalation point on any AD-managed account when the conversation requires executive presence
• Coach ADs on pipeline attribution, MQL?SQL handoff conversations, ABM strategy, buying committee dynamics, ICP refinement, and how to present meaningfully to VP Sales stakeholders who question marketing's contribution
• Drive B2B vertical strategy: stay current on ABM platform evolution, intent signal tools (6sense, Demandbase), AI-driven prospecting, B2B measurement advances, and buying committee dynamics — and bring those insights to your team and clients
• Manage and develop your Account Director team — run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at-risk accounts and coach ADs to intervene before clients escalate
• Identify and drive service expansion opportunities and hit the division's monthly service expansion quota
• Lead or co-own major renewal and expansion conversations that require senior executive presence
• Participate actively in new business pitches, RFPs, and prospect appraisals — providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies
• Define and iterate the division's go-to-market strategy and sales collateral in partnership with the Managing Director; contribute B2B-specific case studies, vertical insights, and proof points to improve win rate
• Create B2B-specific Power Circuit solutions — diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL-to-SQL conversion rate, cost-per-opportunity, and influenced revenue
• Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment
• Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development
• Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B-specific challenges including offline pipeline attribution, intent signal integration, and multi-touch measurement across long sales cycles
• Represent externally as a credible B2B growth partner — conferences, speaking opportunities, blog content, and client case studies
• Responsible for other tasks and projects as assigned by Client Experience department leadership

Role Requirements:

• Department leadership and management experience required
• 10+ years as a leader in a digital marketing agency
• Experience managing a P&L for profitable growth
• Expertise in contract negotiation, client retention, and client growth
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc. 
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Experience managing large teams, coaching direct reports and driving talent development across the organization

Key Performance Indicators (KPIs)

• Monthly Net Revenue Retention Across the Division (as established quarterly)
• ETCR or Expansion to Churn Ratio (as established quarterly)
• MRR Closed Service Expansion Retainer per Month (as established quarterly)
• 8.8 Average Client NPS
• Hit Division P&L Goals (as established quarterly)

+90% Division Team Retention

Most Important Things (MITs)

• Division Business and Team Leadership
  • Team Retention, Sentiment and Career Pathing of ADs and AMs
  • Coaching and Mentorship of Division Team
  • Hiring and Capacity/Bandwidth Management of ADs and AMs
  • P&L Management and Forecasting (NB, SE, Churn, Efficiency)
  • Division and Client Profitability
• New Business and Service Expansion Leadership
  • Achieve Monthly Service Expansion Target
  • Participation in RFPs, New Business Appraisals and Pitches
  • Go to Market Positioning
• Product Quality and Development
  • Thought Leadership and Case Study Creation
  • Collaboration with Strategy Org for Media Plans, Measurement and DI
  • Support Managing Director with Product Quality and Consistency
  • Power Circuit Solutions Development and Implementation
• Client Portfolio Ownership
  • Proactive Retention and Growth of Group Director Portfolio
  • Reactive Client Escalation Ownership and Team Coaching

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching 
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives