Group Director, Brand Strategy

Cheil USA/Dallas/Strategy

Group Director, Brand Strategy

About Us

We are Built to Connect.

At Cheil Worldwide, we create connected experiences that move people with work that's bold enough to stand out, clear enough to be understood, and enduring enough to be remembered. Born from technology and built from one of the world's largest tech ecosystems, we move with innovation, not after it.

Today, brands exist in a constant stream of interactions, where every moment is an opportunity to connect…or be ignored. That's why we design connected experiences across online, offline and emerging touchpoints, blending data, insights, creativity, and technology to build what's next, not just respond to what's now.

Our approach integrates experiential with data-driven, creatively led marketing, grounded in cultural relevance and built to grow brands.

Cheil USA serves as the lead agency for Samsung. And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of 200+ creative problem-solvers, we thrive on pushing boundaries and redefining how brands engage with people.

We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers.

We Create Connected experiences that matter.

At Cheil, strategy isn't a department, it's a catalyst. We believe the most impactful ideas happen at the intersection of human truth, cultural relevance, and business ambition. Our strategists don't simply respond to briefs; they help define the opportunities that shape brands, inspire creativity, and drive growth.

We're looking for a Group Director, Brand Strategy to help lead the next chapter of growth for one of our largest and most important client relationships. This is an opportunity for a strategic leader who thrives on solving complex business challenges, shaping breakthrough creative work, and building strong partnerships with clients and colleagues alike.

About the opportunity

As Group Director, Brand Strategy, you will lead the development of brand, communications, and consumer strategies that influence business decisions and inspire exceptional creative work. You will serve as a trusted advisor to senior clients, a mentor to strategists, and a collaborative partner to creative, account, media, analytics, and innovation teams.

This role, reports to the Head of Strategy, and will focus heavily on Samsung, helping shape the future of one of the world's most recognized brands across multiple audiences, channels, and experiences.

What You'll Do

Lead Strategic Vision

• Define and champion brand, communications, and campaign strategies that connect business objectives to human insight.
• Translate complex market, consumer, and cultural dynamics into clear strategic direction.
• Develop strategic frameworks, positioning recommendations, audience segmentation models, and messaging architectures that guide business and creative decisions.
• Ensure strategic rigor across the full lifecycle of work from discovery and research through execution, optimization, and measurement.

Influence Clients

• Serve as a trusted strategic advisor to senior client stakeholders.
• Facilitate discussions that help clients identify opportunities, navigate ambiguity, and make informed decisions.
• Deliver compelling presentations that build confidence, inspire action, and strengthen agency partnerships.
• Develop thought leadership and POVs that position the agency as a strategic partner rather than a tactical vendor.

Inspire Creative Excellence

• Partner closely with creative leadership to unlock breakthrough ideas grounded in human insight.
• Develop inspiring briefs that spark innovative and effective creative solutions.
• Champion work that balances cultural relevance, business impact, and creative ambition.
• Help teams connect emerging consumer behaviors, technology trends, and cultural shifts to meaningful creative opportunities.

Build and Develop Talent

• Lead, mentor, and develop a growing team of strategists.
• Foster an environment of curiosity, collaboration, and continuous learning.
• Recruit and cultivate diverse strategic talent that strengthens the agency's capabilities.
• Raise the quality of strategic thinking and output across the organization.

Drive Agency Growth

• Play a leadership role in new business opportunities, including RFP responses, pitch development, and presentations.
• Contribute to agency thought leadership through articles, speaking opportunities, workshops, and client-facing initiatives.
• Help evolve the strategy discipline, processes, and tools that support agency growth and effectiveness.

What We're Looking For

• 15+ years of experience in brand strategy, account planning, or communications strategy within leading advertising, marketing, or consulting environments.
• Demonstrated experience leading strategic work for large-scale consumer brands.
• Experience within technology, consumer electronics, telecommunications, or adjacent categories strongly preferred.
• Proven success influencing senior client stakeholders and executive-level decision-makers.
• Deep expertise in consumer research, audience insights, cultural intelligence, and strategic planning.
• Strong understanding of integrated marketing ecosystems, including brand, digital, social, retail, experiential, and commerce channels.
• Ability to connect data, consumer behavior, and business objectives to actionable strategic recommendations.
• Exceptional storytelling, presentation, and facilitation skills.
• Experience mentoring and developing high-performing strategy teams.
• A collaborative leadership style with the ability to inspire cross-functional teams.
• Bachelor's degree in Marketing, Communications, Psychology, Sociology, Business, Journalism, Liberal Arts, or a related field preferred

Why Join Us

• Lead strategy for globally recognized brands.
• Shape award-winning work that influences culture and drives business growth.
• Partner with talented creatives, technologists, and innovators.
• Help define the future of strategy within a growing agency.
• Build a meaningful career while making a measurable impact on clients, teams, and the industry.

Location

This role is based in Plano, Texas, with a hybrid work schedule. Candidates must reside in or be willing to relocate to the Dallas-Fort Worth area. Travel may be required based on client and business needs.