Group Manager, Brand Marketing

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Group Marketing Manager, you will guide a team that leads the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks.  You will influence and collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to engage our customers at all points along the customer journey. 

In this highly visible role, you will be the integrated marketing leader responsible for driving our seasonal go-to-market plans against our financial targets.  This is a great opportunity for an experienced marketer and servant leader to contribute to Starbucks success across our national footprint of 17,000+ US retail stores. 

 As a group manager, marketing, you will…

·       Lead the development and execution of multi-channel marketing campaigns that are rooted in business and consumer insights.  Distill data from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer-facing stories that are focused on delivering both short-term and long-term marketing goals. 

·       Own every detail of business performance and trends.  Interface with Finance and Insights teams to understand performance drivers and tailor our marketing campaigns to achieve financial goals.   

·       Input into product development briefs in partnership with the Product Innovation team to influence product roadmap and communications strategy for long-term pipeline.   

·       Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches. 

·       Develop and implement marketing research plans in partnership with Consumer Insights to inform strategic briefs and go-to-market strategies. 

·       Proactively identify new customer opportunities to drive business growth, engagement and brand relevancy throughout the year.   

·       Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels (up to SVP).   

·       Author marketing campaign briefs that drive channel prioritization and creative execution.  Lead our integrated agency team through creative briefing and development, in partnership with internal channel marketing leads to ensure creative output is on brief. 

·       Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work.  Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges. 

·       Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.  

·       Identify continuous improvement opportunities (process, ways of work) and drive necessary conversations in partnership with Marketing PMO to resolve conflicts and implement new solutions. 

·       Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.   

We’d love to hear from people with:

·       6–10+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth. 

·       3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance. 

·       Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale. 

·       Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments. 

·       Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment. 

·       Bachelor’s degree or equivalent experience; MBA preferred. 

·       Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI. 

·       Adept at navigating ambiguity and making high-impact decisions under pressure. 

·       Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.