$190,000–$284,000 Per Year
Accounts Receivable, Advertising, Advertising Agencies, Application Programming Interface (API), Artificial Intelligence (AI), Automation, Business Growth, Coaching, Competitive Analysis/Strategy, Cross-Functional, Data Analysis, Data Visualization, Diversity, Establish Priorities, Federal Laws and Regulations, Leadership, Legal, Looker, Market Entry Strategy, Market Research, Marketing, Medical Conditions, Medical Genetics, Needs Assessment, Online Marketing, Outbound Marketing, Performance Metrics, Product Marketing, Product Planning, Product Strategy, Product/Service Launch, Revenue Growth, Sales, Sales Strategy, State Laws and Regulations, Storytelling, Strategic Planning, Team Player
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Companys three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
Were looking for a Group Product Marketing Manager to join our Product Marketing team at Snap Ads! Our team's goals are to accelerate Snaps ads revenue and active advertiser growth by deeply understanding advertiser needs, planning and executing product launches, scaling product adoption and developing long-term product, vertical and advertiser segment growth strategies. Be part of the team helps to shape the future of Snap Ads and grow Snap's Ad Revenue!
What Youll Do
Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high - impact products within Snaps Revenue Product verticals of Core/API solutions.
Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership
Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs
Develop and execute global go-to-market strategies for new Ads feature own positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale
Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
Establish scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience
Coach and up-level peers and junior PMMs, setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team.
Knowledge, Skills & Abilities
Advanced expertise in digital advertising, monetization, and platform strategy
Strong executive presence with the ability to influence at the highest levels
Proven leadership in scaling marketing programs and frameworks globally
Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership
Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams
Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact
Minimum Qualifications
BS/BA degree or equivalent years of experience
8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Experience leading marketing for advertising or technology products at scale
Proficiency in GTM frameworks and strategic narrative development
Ability to translate market intelligence into product direction
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please dont be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snaps long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $190,000-$284,000 annually.
Zone B:
The base salary range for this position is $181,000-$270,000 annually.
Zone C:
The base salary range for this position is $162,000-$241,000 annually.
This position is eligible for equity in the form of RSUs.