Group Sales Agent, Senior

Group Sales Agent, Senior

Position Summary

TheSenior GroupSalesAgentis responsible forleading the daily operations of the Group Sales team while supporting continued growth in group attendance and admissions revenue for Busch Gardens Tampa Bay and Adventure Island. This position provides direct supervision, training, and operational oversight for Group Sales Agents while serving as the primary resource for administrative sales functions, reporting, product management, and complex booking support.

Working closely with the Youth Sales Account Executive, the Supervisor ensures efficient execution of day-to-day sales operations, allowing strategic initiatives, business development, and revenue growth opportunities to remain a primary focus. This role requires an experienced sales professional capable of independently managing operational priorities, leading process improvements, coordinating across multiple departments, andmaintainingexceptional service for guests.

What You Get to Do

The Senior Group Sales Agentwill oversee the daily operations of the Group Sales team while supporting sales growth and operational excellence. Responsibilities include:

• Provide directsupervision, coaching, scheduling, and performance management for Group Sales Agents.

• Train, onboard, and develop new Group Sales Agents on sales procedures, systems, products, and guest service standards.

• Train Front Gate Supervisors on Group Sales procedures to ensureaccurateexecution at the point of sale.

• Monitor daily team workload and assign priorities to ensuretimelyfollow-up on leads, inquiries, and client requests.

• Improve response times and operational efficiencies to maximize lead conversion and guest satisfaction.

• Create,maintain, and update all Group Sales order forms, pricing documents, and supporting sales materials to ensure consistency and accuracy.

• Assistwith product setup, pricing updates, and implementation across sales platforms following approved pricing changes.

• Troubleshoot product, booking, and system errors to minimize disruptions to sales operations and guest experience.

• Support the Youth Sales Account Executive with preparation, analysis, and maintenance of sales reports related to admissions, revenue, products, forecasting, and performance metrics.

• Monitor invoicing, payment coordination, and outstanding balances while partnering with Finance to ensuretimelyresolution.

• Serve as the primary escalation point for complex bookings, payment issues, refund requests, and client concerns.

• Provide account management support for repeat clients, schools, tour operators, and reseller partners to strengthen long-term relationships and encourage repeat business.

• Handle Group Sales and Educationinitiativesdesigned to grow new and existingbusiness.

• Ensureaccuratedata entry and order management withinTripleseat,SAP, MPR,EZTicket, and other sales systems.

• Reconcileincomingpaymentsdailyand reporttoFinanceforallfinalizedbillings.

• Process hard stock ticket orders, FedEx shipments, advance ticket window requests,front gate ticketrequestsand other operational sales functionsas needed.

• Administer department Outlook mailboxes and ensuretimelycommunication with guests and internal partners.

• Coordinate with Park Operations, Finance, Community Relations, Entertainment, Admissions, and other departments to ensurea seamlessguest experience.

• Support department initiatives including event execution, proposal development, testing new products and promotions, and continuous process improvement.

• Perform other duties as assigned.

Qualifications

• High school diploma or equivalent required;Associate'sdegree preferred.

• Minimum of three years of sales, hospitality, tourism, admissions, or customer service experience.

• Previousleadership, supervisory, or training experience preferred.

• Strong working knowledge of Microsoft Office Suite.

• Excellent written, verbal, organizational, and interpersonal communication skills.

• Ability to independently prioritize multiple projects in a fast-paced environment.

• Strong analytical, problem-solving, and decision-making skills.

• Ability tomaintainconfidentiality and exercise sound professional judgment.

• Experience with CRM systems, ticketing platforms, sales reporting, or financial reconciliation preferred.

Physical Requirements

• Position reports in person.

• Ability toworka flexible schedule, including occasional evenings, weekends, and holidays based on business needs.

• Ability to sit and/or stand for extended periods.

• Comfortable working in an office environment with exposure to noise and fluorescent lighting.