Group Sales Manager

Position Summary - Pay Range - $80,000 - 110,000/Year

The Sales Manager is responsible for driving revenue through proactive sales efforts across group, social, and transient segments. In a small hotel environment, this role is highly hands-on and manages the full sales cycle—from prospecting and contracting through execution and post-event follow-up—while collaborating closely with operations to deliver exceptional guest experiences.

Essential Functions

• Must adhere to the company’s Service culture – 4 Keys to creating guests for life.
• Must participate in all required hotel meetings and trainings.
• Drive revenue across group, social, and transient segments through proactive sales efforts.
• Solicit new business via outbound sales calls, site tours, networking, and local partnerships.
• Manage the full sales cycle from inquiry and contracting through execution and post-event follow-up.
• Respond to RFPs and inquiries promptly; negotiate rates and contract terms aligned with hotel strategy.
• Build and maintain strong client relationships to generate repeat business and referrals.
• Serve as the primary liaison between clients and hotel operations to ensure seamless delivery.
• Prepare contracts, room blocks, resumes, and internal handoff documentation.
• Track sales activity, pipeline, and production in CRM systems.
• Monitor pace and performance; adjust strategies to meet revenue goals.
• Represent the hotel at community events, site visits, and client meetings.
• Maintain compliance with Hotel policies, standards and regulations to ensure safe and efficient operation of the hotel.
• Abide by all hotel policies and safety rules.
• Perform other duties as requested by management.

Qualifications

• 2–5 years of hotel sales experience, preferably in a boutique or small hotel environment.
• Proven success managing group, social, and transient sales simultaneously.
• Strong negotiation, communication, and relationship-building skills.
• Highly organized and detail-oriented with the ability to manage multiple priorities.
• Comfortable working independently in a hands-on role.
• Proficiency with CRM systems, PMS, and Microsoft Office.
• Flexible schedule, including occasional evenings and weekends for events or site visits.

Working Conditions and Schedule

• This position may require a balance of administrative work, on-property presence, site visits and local travel for sales calls.
• Requires flexible scheduling, including evenings, weekends, and holidays as business needs dictate.
• Regular walking, standing, and movement throughout the property.
• Occasional lifting of materials up to 25 pounds.
• Exposure to varying environmental conditions typical of hospitality operations (indoor/outdoor, noise, weather).

Please note this job description is considered to be a general outline of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may be subject to changes or revisions by Peregrine Yountville Management LLCat any time with or without notice.

Peregrine Yountville Management LLC is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability (physical or mental), medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.  We are committed to complying with the California Fair Employment and Housing Act (FEHA), Title VII of the Civil Rights Act, the Americans with Disabilities Act (ADA), and all other applicable equal opportunity laws.

Peregrine Yountville Management LLC participates in E-Verify. Upon hire, your employment will be contingent on proof of identity and eligibility to work in the United States, which will be confirmed through the federal E-Verify system.