Growth AI Strategist & Marketing Lead Health

Join a well-funded, fast-growing technology startup building an ambitious new consumer health and wearables brand. This is a high-ownership opportunity to shape how the brand grows from the ground up, combining TikTok, creators, UGC, consumer growth, and AI-powered marketing to make health technology feel useful, relatable, and culturally relevant.

You'll have the freedom to experiment quickly, build new growth engines, and turn creative ideas into measurable acquisition and revenue, while having a major voice in the brand, content strategy, and customer experience.

What You'll Do

• Own TikTok and short-form video strategy across health, wellness, fitness, and wearable products.
• Build and scale UGC and creator campaigns that feel authentic and drive growth.
• Turn health data, technical features, and product benefits into clear, compelling consumer stories.
• Develop hooks, scripts, briefs, and creative concepts designed to increase engagement and conversion.
• Build AI-powered content systems for creation, testing, personalization, and optimization.
• Develop marketing automation across email, SMS, CRM, and lifecycle journeys.
• Run rapid experiments across content, paid media, landing pages, acquisition, and retention.
• Track performance across acquisition, conversion, retention, CAC, and campaign ROI.
• Help define the brand voice and build consumer trust in the health technology space.

What We're Looking For

• Experience growing a consumer health, wellness, fitness, wearable, or consumer technology brand.
• Strong understanding of TikTok, UGC, creators, influencer marketing, and short-form content.
• Experience building content that connects authentically with health and wellness consumers.
• Comfortable using AI tools and marketing automation platforms to create leverage and move faster.
• Strong creative instincts with an understanding of what makes content engaging without feeling overly produced.
• Ability to communicate health-related information clearly and responsibly.
• Data-driven approach to experimentation, growth, conversion, retention, and optimization.
• High ownership, entrepreneurial mindset, and willingness to move quickly from strategy into execution.

Who You Are

We care more about what you've built, tested, grown, and learned than having a traditional marketing background. You may have founded something, built an audience, launched a side project, scaled a consumer brand, worked at a high-growth startup, or taken an unconventional path to pursue something ambitious.

You're excited by the intersection of health, technology, consumer behavior, content, and AI, and you're comfortable moving between creative strategy, hands-on execution, analytics, and rapid experimentation.

The Opportunity

This is a chance to own growth for an HealthCare Client and wearables brand inside a well-funded company with strong momentum, an entrepreneurial culture, and significant investment in new products. You'll have real influence over brand, creative direction, acquisition, lifecycle marketing, AI-powered growth systems, and how consumers ultimately understand and engage with the product.