You'll own the engine that turns paid-ad leads into closed deals. The ad spend is bringing people in — what's missing is the system that works them: the CRM, the tracking, and the retargeting and nurture flows that chase every lead who didn't convert the first time until they come back and close. This is a build-from-the-ground-up role for someone who sees a messy pipeline and gets excited to architect the fix. You won't be inheriting a playbook — you'll be writing it.
Key Responsibilities
System & CRM Build
Design and build the CRM and lead-management system from the ground up
Set up tracking so every lead source, cost, and conversion is measurable
Own the tech stack and automation that keeps the funnel running
Retargeting & Nurture
Build retargeting campaigns that win back leads who didn't convert the first time
Set up nurture sequences (email, SMS, retargeting ads) that keep leads warm until they close
Cut drop-off at every stage and pull cold leads back into the pipeline
Growth & Innovation
Test, measure, and improve conversion continuously
Bring new ideas to how leads are captured, worked, and won back
Improve cost-per-acquisition and lead-to-deal rates over time
Qualifications
Proven experience building marketing/sales funnels and CRM systems
Strong grasp of retargeting, paid-lead conversion, and marketing automation
A builder's mindset — comfortable creating systems from scratch, not just running existing ones