Growth Hacker

At Block LLP, we combine sharp legal expertise in personal injury and liability matters with a vibrant, team-oriented culture. We believe that efficiency, collaboration, and accountability drive exceptional results. Our team is committed to delivering excellence for our clients while fostering a dependable and supportive workplace where everyone is empowered to succeed.

Block LLP is seeking an in-office Growth Hacker to help drive aggressive growth across digital marketing, client acquisition, brand visibility, and AI-powered marketing systems.

This is a high-impact, entrepreneurial role for someone who is hungry, creative, execution-focused, and deeply plugged into modern marketing trends, AI tools, automation, and performance-driven content strategies. We are not looking for a traditional corporate marketing manager — we want someone who moves quickly, experiments often, and is excited to build scalable growth systems that generate measurable results.

The ideal candidate is proactive, tech-savvy, and constantly looking for new ways to improve lead generation, content, conversion, and operational efficiency using AI and modern marketing tools. This role is ideal for someone who wants ownership, autonomy, and the opportunity to help scale a fast-growing plaintiff personal injury law firm.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in marketing or digital marketing, with leadership or management experience
• Proven track record of developing and managing successful marketing campaigns
• Strong understanding of digital marketing channels (paid advertising, SEO, social media, web, and design)
• Experience managing cross-functional teams and coordinating complex projects
• Data-driven mindset with the ability to analyze performance metrics and improve ROI
• Strong familiarity with AI tools (e.g., Claude, OpenAI) and the ability to apply them to marketing workflows and strategy
• Experience working with CRM systems to track leads, manage pipelines, and support marketing performance and reporting
• Excellent communication skills and ability to collaborate across teams
• Strong organizational and project management skills
• Self-starter with attention to detail and a problem-solving mindset
• Ability to work in a fast-paced, evolving environment
• Experience in legal or personal injury marketing is a plus

Responsibilities

• Develop and execute integrated marketing strategies to increase brand visibility and drive case acquisition
• Lead the planning and execution of campaigns across paid media, SEO, social media, and web channels
• Ensure consistent messaging and brand alignment across all platforms
• Leverage AI tools (such as Claude, OpenAI, or similar) to improve campaign development, content creation, and internal workflows
• Build and optimize marketing systems, automation processes, and operational workflows
• Manage and support a cross-functional team including paid media, web development, design, and social media
• Set priorities, provide direction, and ensure accountability across campaigns and projects
• Track and analyze KPIs such as lead volume, cost per lead, conversion rates, and ROI
• Identify opportunities for optimization and implement data-driven improvements
• Oversee A/B testing, CRO initiatives, and website performance improvements
• Optimize the full customer journey from initial awareness through conversion
• Manage relationships with external vendors, agencies, and contractors
• Ensure all deliverables align with internal strategy, timelines, and quality standards

Benefits

Compensation & Benefits

• $75k-85k/year DOE
• Robust PTO program, including time-off accrual and firm-recognized holidays
• 401(k) retirement savings program
• Performance-based bonuses tied to measurable impact and results
• Clear growth and advancement opportunities within a scaling organization

Culture & Perks

• Supportive, team-oriented environment built on accountability and collaboration
• Regular firm-wide events, team outings, and company celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence