What You'll Own
Own and execute client's growth strategy end-to-end across influencer marketing, performance marketing, and organic content
Take over existing initiatives currently run by the founder and contractors
Design and launch new growth initiatives. client has not yet tested
Drive measurable impact on customer acquisition and revenue growth
Work directly with the founder to shape client's growth narrative as the platform expands from images into video and audio
Operate as a high-agency, scrappy operator across multiple growth functions simultaneously
Requirements
Must-Have
2-6 years of marketing or growth experience
High agency: identifies problems and drives solutions without being told
Scrappy operator: rolls up their sleeves on execution, not just strategy
Fast learner: picks up new channels, tools, and initiatives quickly
End-to-end ownership: comfortable owning a growth initiative from concept through measurement
Demonstrated measurable impact in past roles
Comfortable with ambiguity and the pace of an early-stage, founder-led growth function
Excited about generative AI and client's mission to build the creative suite of the future
Nice-to-Have
Prior performance marketing agency or in-house experience
Social media leadership at a consumer or prosumer brand
Prior to founding marketing or first-marketing-hire experience at a startup that scaled
Familiarity with generative AI products (image, video, audio generation tools)
Experience selling to or marketing for B2B (Teams product) and B2C (personal use) audiences simultaneously
Influencer marketing track record with measurable results