**Must be located in Greater Dallas area for last interview in person. Position will be REMOTE for now and may have a Hybrid at later time when client has office space.
About This Role
We are looking for a highly motivated, detail-oriented Sr. Growth Marketer - SEM to help optimize and scale our paid search strategy across Google and Bing. In this role, you’ll expand, manage, and optimize SEM campaigns, collaborate across Product, SEO, and BI departments, and use analytics to drive sustained, profitable growth. The ideal candidate will have deep experience in paid search, a strong analytical mindset to collect and analyze data and identify trends to help achieve maximum growth in paid search campaigns within a target ROI.
The candidate will be well-versed in online customer acquisition. This is the perfect role for someone with proven experience and success managing paid search campaigns.
This is a full-time position, based in Dallas.
Role & Responsibilities
Manage the existing accounts, including campaign, ad group, keyword, and ad creative creation and optimization
Execute a performance-driven marketing strategy across domestic and international markets in English and other languages
Create, track, analyze, and optimize paid search campaigns in Google Ads and Bing Ads
Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns
Run A/B and multivariate tests to improve conversion rates and performance
Assist in identifying potential new markets and launching relevant local paid search campaigns
Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score
Minimum Qualifications
BA/BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor