Benefits:

• Purpose Driven Brand
• Rewarding Career
• People Over Profit
• Work from Home
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Paid time off

Growth Marketing Director

Location: Remote
Compensation: $10,000 per month plus performance-based bonus opportunities


Build a National Brand That Changes Lives


Special Strong is a faith-based company and one of the fastest growing adaptive fitness franchise systems in the United States, empowering children, adults, and veterans with disabilities through life-changing fitness programs.


We are seeking a Marketing Director to own our two growth engines:

• Franchise development lead generation
• Athlete acquisition

This is a hands-on leadership role responsible for strategy, execution, and results. Success is measured by qualified leads, booked appointments, customer acquisition, revenue growth, and ROI, not marketing activity.


Responsibilities

• Own paid media across Meta, Google, YouTube, and LinkedIn.
  
  
• Optimize the entire marketing funnel from ad to booked appointment.
  
  
• Lead website, SEO, landing pages, and conversion optimization.
  
  
• Manage CRM, marketing automation, and reporting.
  
  
• Oversee nationwide Grand Opening marketing campaigns.
  
  
• Lead agencies, contractors, and internal creative resources.
  
  
• Build dashboards that measure marketing performance and ROI.
  
  
• Partner with leadership to drive quarterly growth initiatives.
  
  

Qualifications

• 7+ years of digital marketing leadership experience.
  
  
• Proven success managing six-figure monthly advertising budgets.
  
  
• Expertise in Meta Ads, Google Ads, SEO, GA4, CRM platforms, and marketing automation.
  
  
• Strong analytical and problem-solving skills.
  
  
• Experience leading agencies and cross-functional teams.
  
  
• Driven by accountability, execution, and measurable results.
  
  

What Success Looks Like

• Franchise lead goals achieved.
  
  
• Athlete acquisition goals achieved.
  
  
• Marketing ROI improves over time.
  
  
• Reliable reporting and attribution.
  
  
• Scalable marketing systems that fuel company growth.
  
  

If you've personally built high-performing growth engines and want to help build the national leader in adaptive fitness, we'd love to hear from you.