Growth Marketing Manager, Lifecycle & MarTechOrganization: Humin, Inc.Type: Full-time (exempt)Location: Remote (U.S.-based only)Reports To: VP of MarketingOverviewHumin (formerly Healthy Minds Innovations) is a global nonprofit on a mission to make wellbeing real by translating science into action. Our work spans from the personal to the global. The Healthy Minds Program app-recognized by The New York Times, Healthline, Sports Illustrated, Vogue, and Business Insider-delivers free, science-based wellbeing training to millions worldwide. The Kindness Curriculum-which guided Sesame Street's season on kindness and has an Emmy-winning video series-equips children with lifelong tools for compassion. Beyond individual tools, Humin provides wellbeing science services to organizations, strengthening performance while advancing human flourishing at scale. Founded on the research of world-renowned neuroscientist Richard J. Davidson, and through ongoing work with the Center for Healthy Minds at the University of Wisconsin-Madison and other leading research institutions, we continue to turn breakthrough discovery into real-world impact. Humin is building a world that is kinder, wiser, and more compassionate, one where flourishing is possible for everyone, everywhere.Opportunity and SummaryWe are hiring a Growth Marketing Manager to build and operate the systems that drive acquisition, engagement, and retention across Humin's ecosystem. This is a martech-forward, systems-oriented role focused on lifecycle marketing, automation, segmentation, and performance optimization. You will own the infrastructure behind community growth, designing how users move from discovery to sustained engagement across both DTC and B2B journeys. This role is best suited for someone who prefers building and optimizing scalable growth machines, and who thrives working in tools, data, and backend marketing systems.What You Will DoLifecycle Marketing & CRM (40%)Drive lifecycle strategy across email and CRM, from onboarding through retentionBuild and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors)Design and implement automated journeys tied to activation and engagementDrive email list growth through value-based acquisition (content, tools, community)Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot)Establish and run testing across lifecycle touchpointsSocial Growth & Distribution (30%)Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.)Build repeatable systems for content distribution and audience capturePartner closely with paid media to align organic and performance effortsTest and optimize formats, cadence, and platform-specific strategiesTranslate social engagement into measurable growth (email, product, community)Content Operations & Scheduling (15%)Own content calendar, publishing workflows, and cross-channel coordinationBuild systems for content organization, tagging, and reuse across lifecycle and socialAlign content delivery with lifecycle stages and growth prioritiesEnsure content is structured for consistent execution and performance trackingMarketing Operation & Analytics (15%)Support marketing performance tracking across lifecycle and growth channelsHelp maintain dashboards and reporting tied to core community goalsEnsure data integrity across CRM, campaign tools, and analytics platformsIdentify and implement improvements in tooling, integrations, and workflowsDuties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.Ideal Candidate ProfileRequired Qualifications5-8+ years in growth, lifecycle, or marketing performance rolesProven track record building marketing systems and automationsHands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systemsStrong understanding of segmentation, lifecycle design, and behavioral triggersExperience across both DTC and B2B growth models (ecom, lead gen, or product-led)Data-fluent in AI, comfortable with dashboards, testing, and performance analysisDemonstrated experience implementing new tools or processes for growth outcomesWorking knowledge of social platform dynamics and growth mechanicsWe conduct background checks as part of our pre-employment screening process and follow all EEOC and FCRA regulations regarding the use of criminal records in the hiring process.Be able to work in the US without requiring sponsorship.Potential occasional domestic travelPreferred QualificationsExperience in mission-driven or health organizationsFamiliarity with product analytics tools (e.g., AppsFlyer, Amplitude, Mixpanel)Background in subscription, app-based, or community-driven productsWhy This RoleBuild the growth infrastructure behind a globally recognized wellbeing platformHigh ownership role with direct impact on mission scaleOpportunity to implement modern martech and lifecycle systems from the ground upWork at the intersection of science, technology, and human impactCompensation and BenefitsCompensation for this role includes a salary range of $85,000-$115,000, commensurate with experience, plus full comprehensive health and benefits packages, generous paid time off and flexible/remote work arrangements, and professional development resources. Interested?To apply, please submit a comprehensive application. Both your resume and cover letter are mandatory. Incomplete submissions will not be reviewed. Apply by visiting our online applicant portal at https://humin.applicantpro.com/jobs/ and click the "Apply Now" button. Equity and inclusion are integral to achieving the vision of the Humin. We seek candidates with an awareness of and commitment to the principles of diversity, equity and inclusion across all spectrums. Humin is committed to continuously increasing the cultural competence of its leadership and staff through organization-wide forums and professional development opportunities. We strongly encourage people from underrepresented groups to apply.
Job Posted by ApplicantPro