Growth Marketing Manager, Lifecycle

About the role

The Growth Marketing Manager, Lifecycle will lead Face Reality’s email/SMS marketing program and plan, execute, and measure best-in-class marketing initiatives. The Growth Marketing Manager, Lifecycle will be an an analytical and creative problem-solver with a deep technical skillset in Klaviyo and email/SMS.  They will implement initiatives that drive customer acquisition and revenue growth across B2B, B2C, and clinic businesses, and translate data, trends, and insights into actionable strategy. This is currently a single contributor role in a high-growth company, and reports to the Senior Growth Marketing Manager. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship. 

RESPONSIBILITIES:

Email and SMS Marketing: 

• Program Strategy & Management: Oversee and implement all of Face Reality’s email/SMS marketing programs across each stage of the customer journey for B2C, B2B (professional and medical), and Clinic channels with a focus on acquisition, productivity, and retention
• Customer Segmentation: Develop customer segmentation strategy across all businesses with end-to-end execution
• Technical Implementation: Manage the email/SMS calendar, content strategy, creative briefing, A/B testing, setup, QA, and reporting across the customer lifecycle, including drip campaigns, transactional emails, and educational and promotional sends to optimize performance
• Analytics: Report on email KPIs and campaign performance analytics and drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out, and unsubscribe rates via testing and iteration
• Demand Generation and Lead Qualification: Implement programs and tactics such as webinars and partnered giveaways to generate demand and email capture across all audiences, including but not limited to targeted landing pages, pop-ups, gated educational materials, customer segmentation, and drip campaigns.  Qualify leads and hand-off to inside sales
• Cross-Functional Collaboration:  Partner closely with Marketing, Sales, Digital Product and Technology, Customer Success, Education, and more to drive results that are aligned with our brand, customers, market trends, and business goals
• Subject Matter Expertise: Be Face Reality’s internal subject matter expert on email and SMS best practices, technologies, and industry trends. Monitor advancements (new platforms, trends, content strategies, etc.) in the digital marketing space

Requirements and Qualifications:

• 2+ years experience in email/SMS marketing (in-house or agency)
• Advanced Klaviyo proficiency required
• 5+ years total marketing experience across email, growth, performance, digital, or similar
• Well-versed in relevant tools & platforms such as Google Analytics, Shopify, and Excel
• Critical thinker with problem-solving skills and willingness to learn
• Strong written and verbal communication skills
• Excellent project management and organizational skills and attention to detail
• Bachelor’s degree preferred

At Face Reality you will have the opportunity to:

• Partake in and contribute to a high-growth brand journey
• Be part of a high performing growing team
• Contribute to executing initiatives across professional channels

Physical Demands:

• Must be able to lift and carry objects weighing up to 25 pounds
• Ability to stand, walk, and bend for extended periods
• Excellent hand-eye coordination and manual dexterity
• Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues
• Must possess a valid driver’s license and have a clean driving record
• Ability to perform repetitive tasks with accuracy and attention to detail
• Must be able to communicate effectively in verbal and written form
• Comfortable lifting, pushing, and pulling equipment and materials
• Comfortable using a computer, keyboard, and mouse

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Salary: $105k - $115k, plus yearly bonus, award units and comprehensive benefits package