Growth Marketing Manager

Role Overview

Reporting to the Fractional Head of Digital, the Growth Marketing Manager will drive customer acquisition and profitable revenue growth through paid media, creative testing, and continuous experimentation.

This role will own the execution and optimization of our growth engine partnering closely with agencies, creators, and internal teams to identify new opportunities, scale winning campaigns, and improve acquisition efficiency. Success in this role comes from building repeatable systems for testing creative, audiences, offers, and landing page experiences that drive profitable growth.

The ideal candidate is highly analytical, commercially minded, and thrives in a fast-paced, test-and-learn environment. They understand how premium creative, performance marketing, and creator content work together to build modern beauty brands.

Key Responsibilities

Performance Marketing

• Own day-to-day execution of paid acquisition across Meta, TikTok, and emerging paid channels.
• Partner with Paid Media agency to launch, optimize, and scale campaigns against CAC, MER, ROAS, and revenue goals.
• Identify opportunities to improve acquisition efficiency through audience expansion, bidding strategies, creative optimization, and budget allocation.
• Support forecasting, budget pacing, and performance reporting.

Creative Strategy & Testing

• Own the creative testing roadmap across paid media.
• Develop a disciplined testing framework in partnership with the Paid Media agency for new concepts, hooks, creators, messaging, formats, and offers.
• Partner with Creative and Influencer teams to continuously source, brief, and launch high-performing creative.
• Track Creator Content budget
• Translate performance insights into new creative iterations and testing opportunities.

Growth & Experimentation

• Identify new opportunities to acquire customers through rapid experimentation.
• Develop and execute tests across paid media, landing pages, offers, merchandising, and conversion paths.
• Execute A/B tests on landing page layouts, messaging, social proof, product education, and calls-to-action.
• Partner with the Ecommerce lead and dev agency on initiatives that improve conversion and customer value.
• Continuously evaluate new growth opportunities across channels and platforms.

Creator-Led Growth

• Partner with the Influencer team to identify creators with strong conversion potential.
• Scale top-performing creator content across paid media.
• Explore emerging commerce opportunities—including TikTok Shop and GMV Max activation—as strategic growth levers when they support broader paid media performance, rather than as standalone sales channels.

Performance Analytics

• Monitor daily and weekly acquisition performance.
• Build reporting that surfaces actionable insights and recommendations.
• Translate performance trends into clear testing priorities and growth initiatives.

Cross-Functional Collaboration

• Partner closely with Creative, Brand, Ecommerce/CRM, Influencer, and agency partners to execute campaigns and product launches.
• Ensure campaigns launch seamlessly and growth initiatives are delivered on time.

We'd prioritize candidates with:

• 5–7+ years in Growth Marketing or Performance Marketing for a high-growth DTC brand.
• Deep experience scaling Meta advertising.
• Strong understanding of creative strategy and performance creative.
• Experience partnering with creators and leveraging UGC for paid media.
• Experience managing paid media agencies.
• Strong analytical skills with experience using GA4, Triple Whale, Northbeam, or similar attribution platforms.
• Familiarity with Shopify and AI tools that improve marketing execution.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources

About m.ph beauty

m.ph beauty is born from the artistry of Mary Phillips. A capsule of exceptional formulations and refined textures, crafted to enhance natural features with confidence and subtle attitude. At the core, the Underpainting Palette—Mary’s essential tool for sculpting and lifting—creates her signature look: effortless, yet impeccably defined.

Mary’s signature makeup artistry exudes confidence with a subversive edge. Rooted in art and fashion, the brand’s “sophisticated with bite” aesthetic comes to life through luxe formulations, refined packaging, and striking imagery. Created for the discerning woman, it delivers effortless elegance with undeniable impact.