Growth Marketing Manager

About Us:

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description:

The Growth Marketing Manager will drive growth strategy and execution within our Equity business unit. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle.  Stakeholder management and communication are key.
 

You'll collaborate cross-functionally with product marketing, sales, customer success, partner marketing, digital marketing, and operations teams to build and execute omni-channel campaigns in alignment with our business objectives. Your success will be measured by achieving aggressive YoY growth targets through marketing-attributed pipeline and bookings, conversion rate optimization, and accelerated product adoption.
 

As a growth marketing expert for our equity management solution, you'll develop campaigns that resonate with sophisticated finance and HR audiences and enterprise decision-makers while managing integrated marketing programs from concept through measurement.

RESPONSIBILITIES: WHAT WILL YOU DO?

Campaign Development & Execution

• Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
• Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
• Design and execute customer nurture programs and upsell/cross-sell initiatives that increase engagement and customer lifetime value
• Manage third-party activities (webinars, content syndication, vendor partnerships) and coordinate with external and internal stakeholders to maximize ROI

Performance Measurement & Optimization

• Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
• Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
• Proactively identify opportunities for campaign optimization and iterate based on data-driven insights

Cross-Functional Collaboration

• Collaborate with partner and digital marketing to drive top of funnel awareness and execute integrated campaigns across channels, ensuring digital paid media, email, content, and partner activities work together as cohesive customer journeys Partner with Business Development Representatives, Account Executives, and Customer Success on account prioritization, engagement tracking, pipeline handoff, and expansion opportunity identification.
• Work closely with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
• Contribute insights and performance data to daily conversations about how to best execute and measure activities as well as recommending priorities, channel mix adjustments and new growth opportunities

Program Management

• Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development
• Manage daily administrative tasks to ensure marketing programs run smoothly
• Maintain campaign calendars, project timelines, and stakeholder communications

VALUES: HOW WILL YOU GET IT DONE?

• Drive & Discipline – Ability to operate in a fast-paced environment, managing multiple projects simultaneously with a focus on achieving high-quality results
• Growth Mindset – Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers
• Data-Driven Decision Making – Use analytics and user insights to guide strategy and tactical execution
• Disciplined Execution – Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results
• Cross-Functional Collaboration – Build strong relationships across teams and influence without authority to drive aligned outcomes
• Communication – Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly
• Customer-Centric Approach – Deeply understand user needs and optimize experiences to drive genuine value and satisfaction

QUALIFICATIONS: ARE YOU A FIT?

Required Qualifications

• Bachelor's degree, preferably in Marketing or Business
• 4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
• Excellent writing, editing, presentation, and communication skills
• Experience using web analytics and BI tools to build and maintain performance reporting
• Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution, with experience executing campaigns across multiple funnel stages
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
• Full-funnel marketing experience managing customer lifecycle from awareness through expansion
• Excellent project management skills and ability to lead multiple projects in their entirety
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
• Ability to exhibit strong interpersonal skills and build relationships across the business at all levels

Preferred Qualifications

• Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
• Domain knowledge in financial software, equity compensation, cap table management, stock administration, or HR/finance technology
• Experience marketing to enterprise solutions in complex, regulated industries and competitive landscapes that require strategic positioning and differentiation
• Experience working with PE-backed companies or in high-growth SaaS environments with lean, matrixed teams
• Experience with webinar programming and vendor partnership management

WHY JOIN INSIGHTSOFTWARE?

• Product Innovation – Help drive the growth of a purpose-built equity compensation management platform trusted by public and private companies and leading wealth management firms across North America
• Market Opportunity – Be part of a high-growth business at the intersection of equity compensation, financial services, and enterprise compliance — with an expanding direct customer base and an active broker partner channel
• Strategic Impact – Own end-to-end campaign execution of our equity management solution that directly influences pipeline, revenue, and market expansion for a specialized financial technology solution  
• Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success
• Professional Growth – Step into a high-visibility role, developing deep B2B growth marketing expertise across a nuanced, fast-moving financial services category with real strategic influence on business outcomes

 

 

 

The salary range in United States of America for this position is 65,000.00 to 81,000.00 USD Annual.

Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.

We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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