Growth Marketing Manager, Payments

Growth Marketing Manager, Payments - Google Careers

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Growth Marketing Manager, Payments

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corporate_fareGoogleplaceMountain View, CA, USA; San Francisco, CA, USA

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor"s degree or equivalent practical experience.

• 4 years of experience in digital consumer growth marketing, with a focus on online channels (e.g., web, paid media).

• Experience managing cross-functional or cross-team projects.

• Experience leveraging data or analytics to inform marketing plans, measure campaign performance, or generate user insights.

Preferred qualifications:

• Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.

• Experience in consumer mobile apps growth marketing, covering acquisition, engagement, and strategies.

• Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization.

• Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO).

• Strong familiarity with the payments space, including eWallets.

About the job

As a Growth Marketing Manager for Payments, you will design and execute strategies to acquire new consumers and drive ongoing engagement for Google Wallet and Google Pay globally. Your primary responsibility will be to develop and lead data-driven marketing strategies across multiple channels, including paid media, web, app store, email, and in-product messaging. This role requires a unique blend of investigative acumen, operational excellence, and an understanding of the consumer payments and eWallet ecosystem.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including paid media, email, app store, and in-product messaging) to accelerate the growth of Google Wallet and Google Pay.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting-leveraging AI technologies to maximize efficiency and performance.
• Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
• Analyze campaign performance data and user behavior to extract actionable insights, uncover net-new growth levers, and streamline the user conversion funnel.
• Partner closely with growth experts across Payments Marketing, Product Management, Engineering, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google"s Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google"s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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