Growth Marketing Strategist

About the Role

What You’ll Own

Creative Strategy

• Lead creative strategy for paid social—developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
• Analyze creative performance to identify what’s working, what isn’t, and why—then turn those insights into iteration plans
• Stay ahead of platform trends and bring fresh, brand-aligned concepts to the table consistently
• Partner closely with the creative team to brief, review, and refine concepts across static, video, and UGC formats
• Map and communicate creative frameworks, testing plans, and campaign structures

Paid Media Execution

• Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
• Monitor campaign performance daily and make tactical adjustments to improve efficiency
• Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
• Partner with broader growth and ecommerce teams to align paid efforts with site experience and conversion goals

Reporting & Learning

• Execute weekly creative reporting—synthesizing data into clear insights and recommendations, not just numbers on a page
• Build and maintain dashboards that make performance easy to understand and act on
• Drive broader analyses that go beyond weekly results to uncover larger audience and messaging opportunities
• Bring a test-and-learn mindset to everything—always asking what should be tested next and why

What We’re Looking For

• 2–4 years of experience in growth marketing, paid social, or performance creative strategy, ideally at a DTC brand or performance-focused agency
• Hands-on experience with Meta Ads; TikTok and broader paid social experience is a strong plus
• Strong creative instincts—you can turn a data insight into a compelling concept and communicate it clearly to a creative team
• Comfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisions
• Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
• Highly organized and detail-oriented; sloppy briefs, missed deadlines, and incorrectly named ads wouldn’t make it past you
• Genuinely curious and eager to grow—this is a role with real runway, and we want someone who wants to build with us
• Comfortable using AI tools to move faster and think bigger, whether that’s iterating on creative mockups, drafting briefs, or exploring new possibilities
• Excited to be part of a fast-growing organization where processes are still being built and refined; you bring energy to the work and help set the pace
• Prior experience with a high-growth consumer brand in the $30M–$150M revenue range is a strong plus

Benefits

• Full-time position with a hybrid schedule; candidates must be able to work onsite Tuesday, Wednesday, and Thursday in the Philadelphia area
• Health benefits
• Paid Time Off (PTO)
• 401(k) plan with company match
• Employee discount program