Position Summary:
We are looking for a creative, analytical, and relationship-driven Growth Partnerships & Social Media Manager to help expand our brand through strategic partnerships, influencer and creator relationships, and engaging social media initiatives. This role will be responsible for identifying and developing high-impact partnerships, growing our creator network, and strengthening our social presence across key platforms. The ideal candidate understands how to turn partnerships and social content into measurable business growth and is equally comfortable building relationships, developing strategy, managing campaigns, and analyzing performance. This is a hands-on role for someone who thrives in a fast-paced environment, enjoys experimenting with new growth opportunities, and knows how to balance creativity with data-driven decision making.
Key Responsibilities:
Partnerships & Creator Growth
- Develop and execute strategies to grow influencer, creator, brand, and strategic partnership programs.
- Identify, recruit, and build relationships with high-quality creators, influencers, and strategic partners.
- Manage the partnership lifecycle, from prospecting and outreach through activation, optimization, and relationship management.
- Develop creative partnership opportunities that increase brand awareness, customer engagement, and revenue.
- Negotiate partnership opportunities, compensation structures, and campaign terms as appropriate.
- Build strong, long-term relationships with creators and partners.
- Identify new partnership opportunities and emerging channels that can support business growth.
Social Media Strategy & Growth:
- Develop and execute social media strategies that support brand awareness, engagement, community growth, and business objectives.
- Help define and maintain the brand''s social voice and presence across relevant platforms, including Instagram, TikTok, YouTube, and emerging channels.
- Identify social trends, cultural moments, and emerging platforms that may create opportunities for the brand.
- Partner with creators and internal teams to develop engaging, on-brand social content and campaigns.
- Monitor social performance and use insights to continuously optimize content and channel strategy.
- Track competitors and industry trends to identify opportunities for differentiation and growth.
Campaign Management & Analytics:
- Build and manage creator, partnership, and social campaigns from strategy through execution.
- Establish KPIs and regularly report on campaign and partnership performance.
- Analyze data to understand what driving engagement is, customer acquisition, and revenue.
- Test new strategies, partners, content formats, and channels to identify scalable growth opportunities.
- Work cross-functionally with Marketing, E-commerce, Creative, Sales, and other teams to ensure partnership and social initiatives align with broader business goals.
- Manage budgets and resources associated with partnerships, creator campaigns, and social initiatives.
Preferred Qualifications:
- 6 + years of experience preferred, in partnerships, influencer marketing, social media, digital marketing, brand marketing.
- Demonstrated experience building and managing influencer, creator, brand, or strategic partnership programs.
- Strong understanding of social media platforms, trends, and creator ecosystems.
- Experience developing partnerships or campaigns that drive measurable business results.
- Strong relationship-building, communication, and negotiation skills.
- Comfortable using data and analytics to evaluate performance and make decisions.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Creative thinker who enjoys testing new ideas and finding innovative ways to grow a brand.
- Self-starter who can operate independently while collaborating effectively across teams.
- Experience in CPG, wellness, beauty, lifestyle, or another highly regulated consumer category is a plus.
- Experience with Impact preferred.
Working Environment:
- Fast-paced work environment which requires creativity and adaptability
- Daily interaction with various departments via written, verbal, and electronic communications
- Ability to work some evenings and a few weekends
Charlottes Web provides equal employment opportunities to all employees and applicants for employment.
Recruiting ends for this role ends on 10/9/2026.