GrowthLoop Consultant

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is an American multinational information technology services and consulting company and is a leading provider of information technology, consulting, and business process outsourcing services, dedicated helping the world's leading companies build stronger businesses.

Job Title: GrowthLoop Consultant
Location: Irving, TX 75063
Duration: 6 Months
Job Type: Temporary Assignment
Work Type: Onsite

Role Overview

• We are seeking a highly skilled GrowthLoop Consultant with hands-on experience in designing, implementing, and operating customer engagement, activation, and marketing automation solutions using the GrowthLoop platform.
• The ideal candidate will possess strong expertise in composable CDP architectures, audience management, campaign orchestration, customer journey activation, experimentation, and measurement.
• The candidate must have 3-5 years of GrowthLoop experience and should have successfully led at least one end-to-end GrowthLoop implementation covering all major platform modules, or multiple implementations that collectively demonstrate experience across the full GrowthLoop capability suite.
• Experience within the Google Cloud ecosystem, particularly BigQuery, is required, with Google Spanner experience considered a strong advantage.

Key Responsibilities

GrowthLoop Solution Design & Implementation

• Lead end-to-end implementation and configuration of the GrowthLoop platform.
• Design and implement composable CDP solutions leveraging GrowthLoop and cloud-native data platforms.
• Configure customer segmentation, audience creation, identity resolution, activation workflows, and journey orchestration.
• Implement omnichannel activation use cases across email, paid media, SMS, web personalization, and other marketing channels.
• Design audience lifecycle management processes including audience creation, refresh, suppression, and governance.

Data & Integration

• Integrate GrowthLoop with customer data platforms, data warehouses, marketing platforms, CRM systems, and activation channels.
• Build and optimize audience pipelines leveraging BigQuery and other cloud-native technologies.
• Partner with data engineering teams to design scalable customer data models supporting personalization and activation.
• Ensure data quality, privacy compliance, and governance across marketing data ecosystems.

Campaign Orchestration & Activation

• Configure and operationalize customer journeys, activation workflows, and targeting strategies.
• Implement real-time and batch audience activation use cases.
• Enable campaign execution across multiple destination platforms.
• Support A/B testing, experimentation, and optimization initiatives.

Analytics & Measurement

• Define campaign measurement frameworks and attribution approaches.
• Build activation performance dashboards and KPI reporting.
• Analyze customer engagement metrics and recommend optimization opportunities.
• Support marketing and business stakeholders with audience and campaign insights.

Stakeholder Management

• Work closely with marketing, customer experience, analytics, and technology teams.
• Conduct workshops, solution design sessions, and business requirement gathering activities.
• Translate business objectives into GrowthLoop platform capabilities.
• Provide production support, user enablement, and best-practice guidance.

Required Experience - Mandatory

• Successfully delivered:
  • At least one complete GrowthLoop implementation covering all major modules.
  • OR multiple implementations collectively covering all GrowthLoop capabilities.
• Experience working in composable CDP or modern marketing technology environments.
• Strong SQL skills and hands-on experience with cloud data warehouses.

Google Ecosystem Experience (Preferred)

• Strong experience with:
  • Google BigQuery.
  • Dataform.
  • Google Marketing Platform (GMP) integrations.
• Experience with Google Spanner is a significant advantage.

Years of Experience

• 15.00 Years of Experience.

TekWissen Group is an equal opportunity employer supporting workforce diversity.