GTM Engineer

About Workbrew

Workbrew builds the features companies need on top of Homebrew, the most popular package manager on macOS and a rapidly growing standard on Linux. We work at the intersection of open source and the enterprise, helping teams adopt Homebrew with confidence through commercial support, MDM integration, and emerging enterprise capabilities.
 

The role

We're looking for a GTM Engineer to join the marketing team as our first technical growth hire. You'll be the connective tissue between our marketing strategy and the systems that execute it — building the infrastructure that turns leads into free users and free users into pro customers. This is a full-stack growth role: part systems engineer, part data thinker, part campaign builder. You'll work directly with the Growth Lead to define what we build, then own the execution end to end. The strategy is set. We need someone who can make it run.
 

Tech stack: Pipedrive, Pipedream, Clay, Loops, Google Analytics (GA4), Sales Navigator, Slack, Front
 

What you’ll do

Our key tools don't yet communicate automatically. Signals get missed, data lives in silos, and the team spends time on work the system should be doing. You'll work across three areas.

Tech stack: Pipedrive, Pipedream, Workbrew Console, Clay, Front, Slack, Loops, Google

01 — Connect and Enhance Our Systems

Our key tools don't yet talk to each other. Signals get missed, data lives in silos, and the team spends time on work the system should be doing. You'll close those gaps.

• Connect CRM (Pipedrive), Sales Nav, and Google Analytics into a unified signal layer
• Set up data enrichment in Clay, connected to Pipedrive — process backlog, new contacts
• enriched automatically on creation
• Mature lead routing logic 
• Audit and document existing Pipedream workflows; improve reliability and coverage
• Ensure Workbrew Console events flow accurately into Pipedrive

02 — Build the Attribution Layer

We currently can't connect a lead to a free signup to a pro upgrade. You'll fix that.

• Instrument GA4 event tracking across the full funnel: content interaction → free signup → workspace activation → pro conversion
• UTM and link tracking across every send — every email, ad, and campaign traced back to the user journey
• Build reporting dashboards so marketing can see what's working weekly, not quarterly

03 — Build and Run Paid Ad Infrastructure

We have high-intent audiences we can't yet reach at scale. You'll build the machine that finds them.

• Set up paid ad infrastructure across Google Search and LinkedIn
• Co-build intent-based campaigns targeting IT Ops teams searching for MDM, macOS onboarding, and endpoint security
• Build a reactive ad system based on industry trends\
• Set up retargeting audiences from webinar attendees, gated content downloaders, and console visitors

04 — Mature user journey workflows

Every content interaction should trigger a follow-up. Right now, none of them do.

• Build automated email sequences in Loops triggered by web behaviour — webinar signup, gated download, link click
• Design the lead-to-free-signup nurture flow: relevant, timely, tracked
• Build the free-to-pro signal threshold system: when a workspace hits 2+ intent signals (downloads, logins, device check-ins, team activity), trigger the pro offer automatically
• Build the quarterly workspace audit campaign: identify dormant workspaces, segment MDM gaps, run automated outreach to drive first device check-in
• Instrument the onboarding funnel to identify where users drop off after signup
• Define and track the "activated workspace" metric weekly

What you’ll bring

• Strong hands-on experience with tech stack
• Experience with paid ad platforms — Google Ads and LinkedIn Campaign Manager
• Experience with CRM deal routing, assignment logic, and pipeline automation
• Comfort with analytics: GA4, UTM tracking, attribution modelling
• RevOps or growth engineering mindset — you understand the full data flow, not just the
• individual integration
• Ability to work independently, move fast, and communicate clearly with a non-technical stakeholder

Bonus points and unicorn energy

• Experience with open source projects or communities
• Familiarity with developer relations or developer-focused products
• You actively follow the Homebrew ecosystem or already use Homebrew in your own work

How we’ll measure success

• Marketing is not roadblocked by systems
• Free-to-pro conversion is tracked end to end within 60 days
• Paid ad campaigns are live and generating qualified pipeline within 90 days
• Every new lead arrives in the CRM enriched and routed correctly

Working with Workbrew

Workbrew is a small, ambitious team building in the open source ecosystem. We move quickly, care deeply about quality, and leave room for life outside work. We believe the best work happens when people have ownership, trust, and space to do their best thinking.
 

Equal opportunity

Workbrew is an equal opportunity employer. We make all employment decisions without regard to race, religion, skin colour, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender identity or expression, political affiliation or beliefs within democratic norms, pregnancy or pregnancy-related condition, marital status, height, or weight.

We provide reasonable accommodation for individuals with disabilities throughout the application and interview process and during employment. Please contact us to request accommodation. If you’ve read this far and aren’t sure you tick every box, apply anyway.

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