GTM-Focused Product Marketing Lead

Cengage Group

Madison, WI

JOB DETAILS
SKILLS
Customer/Client Research, Market Analysis, Market Entry Strategy, Product Marketing, Product Strategy, Product Support, Product/Service Launch, Sales Analysis, Sales Tools
LOCATION
Madison, WI
POSTED
1 day ago

Cengage Group is seeking a Product Marketing Manager in Madison, Wisconsin. The role involves supporting product strategy execution and go-to-market readiness by translating market insights and customer needs into effective messaging. Responsibilities include coordination of product launches, market analysis, and development of sales enablement tools. Candidates should have a Bachelor's degree and typically 2+ years of related experience. Competitive compensation package including a base salary between USD 67,000.00 and USD 87,100.00.#J-18808-Ljbffr

About the Company

C

Cengage Group