GTM & Growth Associate -IT Services & AI Products

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We are seeking a GTM & Growth Manager to drive go -to -market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting).<\/b><\/span>
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This role will act as the Pipeline Owner<\/b>, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.<\/span>
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Key Responsibilities<\/b><\/span>
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1. Go -To -Market Execution (Products + Services)<\/b><\/span>
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• Develop and execute GTM strategies for:<\/span>
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  • AI / SaaS products<\/b> (NovaSynq, NovaBotX, NovaMatch)  <\/span>
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  • IT staffing and consulting services<\/b><\/span>
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  • Define target industries, accounts, and buyer personas<\/b><\/span>
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  • Ensure clear and consistent market positioning and messaging<\/b><\/span>
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    2. Demand Generation & Campaigns<\/b><\/span>
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    • Plan and execute:<\/span>
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    • LinkedIn outreach and campaigns<\/b><\/span>
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    • Email marketing and outbound initiatives<\/span>
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    • Event/webinar -based lead generation<\/span>
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    • Drive top -of -funnel and mid -funnel pipeline (P5 → P3)<\/b><\/span>
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    • Continuously optimize campaigns for engagement and conversion<\/b><\/span>
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      3. Pipeline Generation & Qualification<\/b><\/span>
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      • Generate qualified leads and opportunities<\/b> for BD team<\/span>
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      • Perform initial qualification and ensure fitment with offerings<\/b><\/span>
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      • Maintain and track pipeline across stages (P5 → P3<\/b>)<\/span>
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      • Ensure smooth handoff of sales -ready leads to BD (P3 → P2)<\/b><\/span>
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        4. Product Marketing & Positioning (Strong Focus)<\/b><\/span>
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        • Develop value propositions, messaging, and positioning<\/b> for products<\/span>
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        • Create and refine:<\/span>
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        • Pitch decks<\/span>
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        • Product narratives<\/span>
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        • Case studies<\/span>
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        • Support product demos and early -stage client conversations<\/b><\/span>
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          5. RFP / RFQ / SOW Support & Market Intelligence<\/b><\/span>
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          • Identify and support screening of RFP/RFQ/SOW opportunities<\/b><\/span>
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          • Provide inputs for:<\/span>
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          • Market research<\/span>
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          • Competitive positioning<\/span>
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          • Proposal content (especially product/service narratives)<\/span>
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          • Support BD and internal teams during bid preparation<\/b><\/span>
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            6. Sales Enablement & Collaboration<\/b><\/span>
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            • Work closely with BD team to:<\/b><\/span>
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              • Align messaging and campaigns<\/span>
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              • Support deal pursuits<\/span>
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              • Enable BD with:<\/b><\/span>
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                • Campaign insights<\/span>
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                • Lead intelligence<\/span>
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                • Presentation materials<\/span>
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                  Required Skills & Experience<\/b><\/span>
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                  • 1+ years in GTM / Product Marketing / Demand Generation<\/b><\/span>
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                  • Strong experience with:<\/span>
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                    • B2B lead generation and campaign execution<\/b><\/span>
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                    • LinkedIn outreach and digital marketing<\/b><\/span>
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                    • Exposure to:<\/span>
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                      • AI / SaaS / enterprise product marketing<\/b><\/span>
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                      • IT services (staffing or consulting)<\/b><\/span>
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                        • Basic understanding of RFP/RFQ/SOW processes<\/b><\/span>
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                        • Strong communication and storytelling skills<\/span>
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                          Key Performance Indicators (KPIs)<\/b><\/span>
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                          • Number of qualified leads generated (P4/P3)<\/b><\/span>
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                          • Pipeline contribution to BD (conversion support)<\/span>
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                          • Campaign performance (engagement, conversion rates)<\/span>
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                          • Product visibility and positioning effectiveness<\/span>
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