Artificial Intelligence (AI), Budgeting, Cadence, Campaigns, Channel Strategies, Content Development, Content Management, Editing, Establish Priorities, Marketing, Search Engine Optimization (SEO), Social Media, Social Media Marketing, YouTube
Specific skills and/or experience needed:
About the Role We''re looking for a scrappy, self-directed social marketing expert to own organic growth across TikTok, Instagram, YouTube, Reddit, and Discord.
This is a one-stop-shop role you''ll create content, manage communities, and execute fast under pressure, with no paid media budget to lean on.
You''ll report into a fast-moving team with high expectations and quick turnarounds, so comfort with ambiguity and speed is essential.
Key Responsibilities
Content & Channel Strategy
- Develop and execute a social-forward, fully organic content strategy across TikTok, Instagram, and YouTube
- Personally create content (filming, editing, posting) this is a hands-on, independent execution role Build and maintain a "drip campaign" cadence: consistent, recurring content that keeps our brand top of mind
- Stay ahead of U.S. social media trends and adapt strategy in real time
Community Marketing (Reddit & Discord)
- Actively participate in relevant Reddit communities (e.g., subreddits frequented by Gen Z/college students) by offering genuine, helpful contributions not just monitoring
- Prioritize engagement within existing communities over building competing brand-owned spaces
- Manage Discord community presence and engagement
Search & Discoverability
- Execute SEO strategy to support organic discovery
- Develop content optimized to surface in AI-generated search/answer results (AI answer optimization)
UGC & Influencer Development
- Design and run authentic user-generated content campaigns,
- learning from past efforts where inauthentic/AI-generated submissions undermined results
- Seed early UGC personally, then grow toward recruiting and managing an organic influencer network
What You Bring
- Proven experience in organic social marketing (TikTok, Instagram, YouTube)
- Hands-on content creation skills (shooting, editing, publishing)
- Experience with Reddit and/or Discord community engagement,
A plus
- Working knowledge of SEO and emerging AI search behavior
- Ability to work independently, move quickly, and handle high-pressure, high-scrutiny environments
- Strong judgment for authentic, trend-aware content no paid boosts, just organic reach
Affirma is an Equal Opportunity Employer and does not make employment decisions or otherwise discriminates based on race, creed, color, national origin, sex, military status, sexual orientation, or the presence of any sensory, mental, or physical disability, genetic information, or any other category protected by law.