Hands-on Art Director

Overview

Aquent Studios is seeking a Hands-on Art Director for a brand refresh. In this role, you'll be responsible for concept and strategy as well as campaign execution. The ideal talent will come from a highly-regulated industry like healthcare, finance, or insurance.

The Opportunity

The Art Director is responsible for creating multi-channel campaigns including social, email and print that motivate both B2B and B2C audiences. This role involves developing creative concepts, collaborating with team members, presenting concepts internally and with key stakeholders, and gaining buy-in/alignment. The Art Director ensures projects align with business goals, deliver desired results, and enhance brand identity. They partner with copywriters and other creative team members to generate concepts, evaluate the performance of creative campaigns through analytics, and adjust strategies accordingly. The Art Director oversees the production and execution of final content and utilizes creative technology tools to optimize talent and resources.

How You'll Help Us Build a Confident Future

• Solution focused attitude, problem solver
• Concept and collaborate on digital, offline, and integrated marketing campaign ideas, delivering visually compelling designs that fit the creative strategy.
• Responsible for ideation, design, and production files on assigned projects.
• Present conceptual ideas to the creative director, internal clients and team members with clarity and confidence.
• Understand target audiences and tailor creative assets that you develop to resonate with their needs and preferences.
• Collaborate with marketing analysts to interpret campaign data and optimize design elements based on performance metrics.
• Prioritize and manage work, adhering to critical project timelines in a fast-paced environment.
• Collaborate with creative director, creative strategists, project managers, business teams, and production teams to create innovative campaigns that generate positive audience results and better business outcomes.
  

What You Need to Succeed (Required Qualifications):

• Experienced professional, with 5-7 years of internal and/or external agency experience as an art director
• A strategic thinker with the ability to review a creative brief and deliver on point
• Effective collaborating and concepting with copywriters and other team members
• Proven creative/marketing design and art direction skills (portfolio required)
• Knowledge of online marketing, visual design, usability, accessibility, interaction design, brand principles, the creative process and AI in the workflow
• Demonstrated experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, direct mail
• Ability to absorb data and translate insights into actionable strategies
• Understanding and application of Legal, Compliance, and applicable ADA requirements
• Ability to adapt and problem solve proactively, with a sense of urgency
• Effective presenting work to internal clients
• Demonstrated deftness to seek and then apply direction from creative team leadership
• Motivated and resourceful with time management, able to work on multiple projects at once
• Strong communication and organizational skills; Adaptability and problem-solving abilities
• Experience with Agile ways of working; collaborative and flexible
• Expertise with relevant tools such as Adobe Creative Suite, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront and Figma

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