Head Of Field & Channel Marketing

About Us

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge), SASE (Secure Access Service Edge) and Next-generation Managed Services, we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era. Our innovative products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO.

We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact.

At Versa Networks, we don't just build products - we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates.

Job Summary

The Head of Channel & Field Marketing, Americas will lead the planning, execution, and optimization of regional marketing initiatives to drive pipeline creation and acceleration across the U.S., Canada, and Latin America. This role balances field marketing (direct sales enablement, regional demand generation) with channel marketing (partner co-marketing, enablement, and MDF execution).

Reporting to VP of Global Demand Generation, you will collaborate closely with sales leaders, channel account managers, partners, and the global marketing team to execute impactful campaigns, events, and programs that support Versa's ambitious growth targets.

Responsibilities

• Campaign Planning & Execution
• Design and execute integrated regional campaigns aligned with Americas pipeline goals.
• Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking.
• Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
• Design and Develop a scalable Partner program. (review existing prartner program and own the development and enhancements of the program.)
• Channel Marketing (Partner & Alliances Support)
• Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.
• Own the MDF process: allocation, approvals, execution support, and ROI measurement.
• Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
• Execute joint events, webinars, and digital campaigns with partners.
• Field Marketing (Direct Sales Support)
• Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards.
• Support ABM and territory-level campaigns for high-value accounts.
• Drive regional customer advocacy, references, and success stories.
• Regional GTM Strategy & Alignment
• Act as the bridge between Global Marketing, Americas Sales, and Channel teams.
• Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required).
• Provide feedback from the field to shape global campaigns and product launches.
• Metrics & Reporting
• Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.
• Provide regular performance updates to the VP of Global Demand Generation and regional leadership.