Role Overview: 

Golfballs.com is seeking a Finance & Accounting Leader to oversee and elevate the company’s financial strategy, accounting operations, reporting, and overall financial infrastructure.

This is a senior leadership role responsible for helping guide the company through its next phase of growth by serving as a key financial thought partner to the CEO and leadership team. This leader will play a critical role in shaping company strategy, improving financial visibility, supporting data-driven decision-making, and building scalable financial systems and processes that support long-term growth.
The ideal candidate combines strong financial and accounting expertise with strategic thinking, analytical rigor, and a modern technology mindset. This role requires someone who embraces innovation, leverages automation and AI tools to improve efficiency and insight, and collaborates closely with Technology and business leaders to help build a more data-driven organization.

The title and level of this role (VP-CFO) will be determined based on the candidate’s experience, leadership background, and demonstrated impact.

Every aspect of this role matters—leadership, accuracy, financial rigor, analytical thinking, collaboration, innovation, and a strong ownership mindset.

Financial Leadership & Strategy

·       Lead the company’s overall finance and accounting functions

·       Serve as a trusted financial advisor and thought partner to the CEO and leadership team

·       Develop financial strategies that support sustainable growth, profitability, and scalability

·       Drive budgeting, forecasting, long-range planning, and financial modeling

·       Deliver clear recommendations and decision-ready insights—not just reporting and analysis

·       Help reduce executive decision burden through structured financial modeling, prioritization, and actionable recommendations

·       Drive accountability around EBITDA performance, profitability improvement, and financial discipline across the organization

·       Translate financial and operational data into actionable business insights and strategic recommendations

·       Provide leadership-level reporting, analysis, and decision support across the organization

·       Partner with leadership to improve visibility into business performance, forecasting accuracy, and financial discipline

·       Help evaluate investments, growth initiatives, and strategic opportunities through disciplined financial analysis

·       Lead board, lender, and banking reporting processes and communication cadence

·       Drive a culture of data-driven decision-making across the organization

Accounting & Financial Operations

·       Oversee all accounting operations including general ledger, AP/AR, payroll, inventory accounting, and month-end close

·       Lead corporate accounts receivable credit underwriting and collections processes

·       Own and manage the company’s multi-state sales and use tax compliance program

·       Ensure timely, accurate, and compliant financial reporting

·       Maintain a culture of high financial accuracy and accountability with strong system-driven controls and zero-tolerance for material reporting errors

·       Maintain and strengthen internal controls, accounting policies, and financial governance practices

·       Manage relationships with external auditors, tax advisors, banks, and other financial partners

·       Ensure compliance with federal, state, and local reporting requirements

·       Oversee cash management, treasury functions, and working capital optimization

·       Improve close processes, reporting accuracy, and financial operational efficiency

Operational Finance & Business Partnership

·       Partner cross-functionally with Operations, Technology, Sales, Marketing, and eCommerce teams to support strategic decision-making

·       Develop KPI frameworks and reporting dashboards that improve visibility into company performance

·       Analyze business performance, margins, customer acquisition economics, inventory efficiency, and profitability drivers

·       Drive financial visibility into margin performance, EBITDA improvement opportunities, and business profitability

·       Support pricing, inventory planning, and growth initiatives through financial modeling and analysis

·       Provide leadership with actionable insights into performance trends, risks, and opportunities

·       Partner with department leaders to improve financial accountability and decision-making quality across the organization

·       Support operational planning and strategic initiatives through thoughtful financial analysis, forecasting, and recommendation development

Systems, Technology & Scalability

·       Champion adoption of modern financial technologies, automation, and AI-driven tools across finance and accounting workflows

·       Partner closely with the Technology team to improve systems integrations, reporting capabilities, data accessibility, and business intelligence

·       Identify opportunities to leverage AI and automation to improve reporting accuracy, forecasting, efficiency, and decision-making

·       Help build scalable financial systems and infrastructure that support long-term company growth

·       Build scalable financial processes and system controls designed to improve data integrity, reporting consistency, and operational confidence

·       Evaluate emerging technologies and recommend solutions that improve financial visibility and organizational effectiveness

·       Drive continuous process improvement across finance and accounting operations

Leadership & Team Development

·       Lead, mentor, and develop the finance and accounting team

·       Create a culture of accountability, ownership, and continuous improvement

·       Foster strong cross-functional collaboration across the organization

·       Build organizational trust through accuracy, transparency, responsiveness, and strategic insight

·       Collaborate effectively across all levels of the company

·       Recruit and develop talent as the organization grows

Required Qualifications: 

·       Proven leadership experience in finance and accounting roles

·       Demonstrated ability to act as a strategic business partner to executive leadership

·       Strong expertise in financial planning and analysis (FP&A), accounting operations, budgeting, forecasting, cash flow management, financial modeling, and business analytics

·       Strong systems orientation with enthusiasm for technology, automation, and AI-enabled tools

·       Experience improving reporting, workflows, and decision-making through technology adoption

·       Strong analytical and problem-solving skills

·       High attention to detail and operational rigor

·       Ability to balance strategic thinking with hands-on execution

·       Excellent communication and cross-functional leadership skills

Preferred

·       Experience in e-commerce, retail, consumer products, or distribution environments

·       Experience with inventory-intensive businesses

·       Experience leading finance in a growth-oriented or entrepreneurial company

·       CPA and/or MBA preferred

·       Experience implementing or optimizing ERP/accounting systems

·       Experience managing banking and lending relationships

·       Experience preparing organizations for future scale, acquisitions, or strategic transactions

What Success Looks Like

·       Leadership team consistently relies on finance as a strategic thought partner

·       Accurate, timely, and actionable financial reporting and analysis

·       Finance organization delivers decision-ready recommendations that improve leadership velocity and execution quality

·       Faster, more insightful, and more data-driven decision-making across the organization

·       Meaningful adoption of automation, AI tools, and modern financial systems

·       Strong accountability around EBITDA performance, profitability, and cash flow management

·       Highly accurate and trusted financial data supported by scalable systems and disciplined controls

·       Strong collaboration between Finance, Technology, and operational leaders

·       Effective board, lender, and banking communication cadence with strong financial credibility

·       Scalable financial infrastructure capable of supporting long-term growth

·       Improved forecasting accuracy, financial visibility, and organizational discipline

·       A high-performing finance and accounting team aligned with company goals

Why Golfballs.com

·       Leadership role with significant ownership and impact

·       Opportunity to help shape the future of a category-leading golf brand

·       Entrepreneurial environment with the ability to drive meaningful change

·       Collaborative leadership team focused on growth and execution

·       Work with people who care deeply about performance and the game of golf

Golfballs.com is an equal opportunity employer.