Role Purpose
Lead the organization responsible for building and scaling the go-to-market infrastructure that enables Power Integrations' Business Units to execute globally and drive design-win growth.
This role owns the systems, tools, training, and marketing capabilities required to accelerate customer adoption, strengthen distribution engagement, and improve commercial execution across all markets.
Operating at the intersection of Product Marketing, Applications Engineering, Sales, and Business Units, this leader ensures customer-facing teams are equipped with the knowledge, tools, and messaging required to effectively position and deploy PI solutions.
Business Ownership & Impact
- Own the effectiveness and scalability of PI's global go-to-market engine.
- Drive measurable improvements in:
- Design-win velocity
- Customer adoption
- Distribution engagement
- Revenue conversion efficiency
- Improve competitive win rates through strong positioning frameworks and field-ready enablement.
- Define and track KPIs for enablement effectiveness (pipeline conversion, training adoption, content usage).
- Translate Business Unit strategies into executable go-to-market frameworks.
- Ensure consistent global execution with appropriate regional flexibility.
Core Responsibilities
Go-to-Market Infrastructure
- Build and lead the global GtM Enablement organization supporting all Business Units.
- Develop scalable frameworks for product launches, field enablement, and messaging.
- Standardize go-to-market processes, tools, and best practices globally.
- Establish centralized knowledge platforms and content systems.
Distribution & Channel Enablement
- Lead global distribution marketing aligned with PI's channel strategy.
- Ensure distributors have the training, tools, and technical resources required to drive demand.
- Develop programs that increase design activity and customer engagement through distribution.
- Partner with Sales to strengthen channel effectiveness and coverage.
Customer Design Tools & Software (Matrix Leadership)
- Provide strategic direction for customer design-in tools (e.g., PI Expert and related platforms).
- Ensure tools accelerate evaluation, system design, and product adoption.
- Align tool capabilities with Business Unit priorities and roadmaps.
- Drive continuous improvement based on customer and field feedback.
Field Enablement, Training & Technical Documentation
- Lead global training and enablement programs for Sales, distributors, and customers.
- Develop structured training and certification programs for technical sales and field teams.
- Own the development of high-quality technical documentation, application content, and reference materials.
- Integrate competitive positioning into enablement through structured "fighting guides," including:
- Competitive battlecards
- Positioning frameworks
- Objection-handling guidance
- Ensure all enablement content is technically rigorous, consistent, and aligned with Business Unit priorities.
- Partner with Product Marketing, Applications Engineering, and field teams to continuously refine positioning based on market and competitive dynamics.
Marketing Communications & External Presence
- Lead corporate marketing communications (MARCOM) and ensure consistent external messaging.
- Oversee trade shows, industry events, and external engagement strategy.
- Own PI's digital presence, including website and technical content platforms.
- Drive development of product collateral, application materials, and campaign assets.
- Translate Business Unit strategies into clear, differentiated external messaging.
Business Analytics & Commercial Insights
- Lead the Business Analytics function supporting Business Units and marketing leadership.
- Develop dashboards and reporting frameworks for revenue, design activity, and market trends.
- Establish consistent data models, KPIs, and reporting standards.
- Translate data into actionable insights for strategic and operational decisions.
Cross-Functional Leadership & Operating Cadence
- Partner closely with Product Marketing, Applications Engineering, Sales, and BU leadership.
- Lead alignment on launches, campaigns, and customer engagement strategies.
- Establish a clear operating cadence, including:
- Launch readiness reviews
- Enablement effectiveness tracking
- Content and tool adoption metrics
- Drive execution discipline, accountability, and continuous improvement.
Ideal Profile & Preferred Qualifications
- 15+ years in semiconductor marketing, applications engineering, sales strategy, or go-to-market leadership.
- Proven experience building global go-to-market infrastructure (enablement, MARCOM, training, analytics).
- Strong understanding of design-in driven semiconductor business models and distribution channels.
- Deep technical knowledge of power conversion architectures (AC-DC, flyback, resonant, motor drives, EV, datacenter).
- Experience working with OEMs, distributors, hyperscalers, or Tier 1 customers.
- Demonstrated ability to lead cross-functional teams in a matrix environment.
- Strong track record developing scalable enablement systems (training, tools, content, launch frameworks).
- Ability to translate technical capabilities into clear, compelling customer value propositions.
- Strong analytical skills (KPIs, dashboards, commercial insights).
- Excellent executive communication and stakeholder management skills.
- Experience leading global, distributed teams.
- Bachelor's degree in Electrical Engineering or related field; advanced degree preferred.