HEAD OF GROWTH MARKETING

Nocturnal Enterprises LLC

Oklahoma City, OK(remote)

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JOB DETAILS

SKILLS

Advertising Creative, Advertising Operations, Analysis Skills, Artificial Intelligence (AI), Automation, Brand Management, Brand Marketing (Branding), Certified Public Accountant (CPA), Contract Research Organization (CRO), Cross-Functional, Customer Acquisition, Direct Marketing, Direct Response Advertising, Establish Priorities, Forecasting, Google Search Engine, Identify Issues, Investment Management, Leadership, Marketing, Media Buying and Planning, Metrics, Microsoft Product Family, Performance Management, Process Improvement, Product Engineering, Profit & Loss, Team Lead/Manager, Test Design, Testing, Website Conversion, YouTube

LOCATION

Oklahoma City, OK

POSTED

1 day ago

Fully Remote

Please read full job description

The Role

This is the senior growth seat for an operator who has lived at the center of serious direct response marketing and is ready to own the entire growth engine, not one sliceof it. You will be accountable for profitable customer acquisition across a multi-brand portfolio, and you will pull every lever that moves it: paid media, creative, offers, and the funnel itself.

We are looking for someone genuinely strategic and genuinely hands-on. You can set the growth roadmap for the next four quarters, and you can open the ad account, read the data, and fix what is broken this afternoon. You are the person in the room who can diagnose a performance problem in minutes, make the call, and be accountable for what happens next.

You will also build and lead the team behind the work. You hire the media buyers, strategists, and creative talent, set the standard they operate to, and develop them into people who can own their piece without you in the room. You are measured not only on what you produce yourself, but on the performance you pull out of the team you build, and on how reliably they hit the number when you are not watching.

This is not a set-it-and-forget-it brand marketing role. It is an operator role for someone who builds, tests, optimizes, and stays accountable to the business outcome every day. It is also a role with a clear path onto the leadership team. We are hiring the person who will help run this company, and we intend to grow them into that seat.

The Four Levers You Own

Growth here is not a single channel. You are accountable for all four levers that drive profitable acquisition, and for how they work together.

Paid Media Optimization - Strategy and hands-on execution across Google Search, Performance Max, YouTube, Meta, TikTok, Microsoft, and emerging platforms. You know which lever to pull on which account at which stage of scale, and you own ROAS, CPA, and contribution margin rather than vanity metrics.

Creative Strategy - A continuous pipeline of new angles, hooks, and formats that beats fatigue and keeps performance ahead of diminishing returns. You brief it, you judge what is working, and you direct creative resources toward the concepts the data rewards.

Offer Testing - The offers, pricing, bundles, and pre-landers that decide whether traffic converts. You design the tests, read the results honestly, and scale what wins.

CRO and Funnel Improvement - The path from click to customer. You own landing pages, funnel flow, and conversion rate, because the media is only as good as the page it sends people to and the offer it puts in front of them.

What You Will Own

The growth P&L. Across all channels and brands, profitable after all expenses. You set the targets, build the strategy to hit them, and own the outcome when the numbers come in.
The team. Media buyers, strategists, ad ops, and creative resources. You recruit, develop, and retain high performers, give direct feedback, and build a culture where accountability and experimentation coexist.
AI and automation. You stay ahead of what the platforms and tools can do and implement it before competitors do: faster creative iteration, smarter optimization, better forecasting.
Cross-functional alignment. With product, engineering, and brand, so the full funnel pulls in one direction behind the growth strategy.
The growth roadmap. A prioritized plan across the four levers that does not depend on you being in every conversation to work.

What We Are Looking For

Full-funnel growth ownership. A track record owning acquisition across more than one lever, paid media plus creative, offers, or CRO, not a single-channel specialist.
Strategic and hands-on. You can build the plan and you can execute it yourself. You have never been more than a layer away from the actual work.
Skin in the game. You have spent real money against real targets and been measured on profit, whether that was your own money, an equity-tied outcome, or a P&L you genuinely owned.
P&L fluency. You know what contribution margin means, you track it, and you make decisions based on it.
Team leadership. Five or more years building and developing high-performance growth or media teams from early stage through scale.
AI advantage. You have implemented AI-driven improvements to performance or workflow, with a clear point of view on where AI creates real edge versus noise.
Direct and rigorous. Analytically sharp, candid in communication, and comfortable giving feedback that raises the bar even when it is uncomfortable.
Built in high growth. You have operated under aggressive performance expectations and built something that worked. Regulated or compliance-sensitive experience is a plus, and multi-brand portfolio management is a plus.

Apply with your resume and short answers to three questions:

Describe a growth result you owned end to end across more than one lever. What did you change, and what did it do to the P&L?
Whose money were you spending, and how was your compensation tied to the outcome?
Tell us about something you killed that was not working, and how you knew it was time.

About the Company

Nocturnal Enterprises LLC

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