Head of Growth Marketing

• Develop and execute a comprehensive growth strategy to acquire new customers and scale revenue.
• Own all paid acquisition channels (Meta, Google, direct mail, affiliates, emerging platforms) with a sharp focus on efficiency, CAC and contribution margin.
• Build a deep understanding of our customer to inform marketing and creative strategy, messaging, and product positioning. Continuously synthesize consumer insights, competitive intel, and channel performance to guide strategy and drive growth.
• Explore and execute emerging channel opportunities that we have not yet tested into, supporting our broader goal of channel diversification.

• Lead retention marketing across email/SMS, direct mail, and loyalty to increase customer lifetime value.
• Champion the customer experience across the full lifecycle, ensuring customer feedback and insights meaningfully shape strategies to enhance engagement, retention, and brand loyalty.

• Own the marketing P&L and growth economics; manage a $5M+ annual marketing budget with accountability for ROI and capital allocation.
• Establish disciplined planning and operating processes, including annual and quarterly planning, KPI alignment, budget modeling, reporting, and hindsight reviews.
• Develop marketing analytics and measurement frameworks that power decision-making across acquisition, retention and the ecommerce experience.

• Own the ecommerce strategy and funnel performance with accountability for conversion, AOV, and lifetime value.
• Define and execute a test-and-learn ecommerce roadmap that continuously improves the customer journey, optimizes conversion and drives revenue growth.

• Partner closely with the Head of Brand & Creative to shape integrated marketing strategies that balance brand ambition with growth targets, budget priorities, and measurable performance outcomes.
• Establish clear measurement and feedback loops for integrated campaigns, using insights to guide future planning and investment decisions.
• Align performance marketing efforts with broader seasonal campaigns, ensuring consistent brand messaging and a cohesive customer journey across all touchpoints.
• Direct our influencer and affiliate team to support revenue goals and source high-performing paid social creative.

• Build, lead, and inspire a high-performing marketing team.
• Act as the executive voice of marketing across the organization, partnering closely with product, merchandising, and planning to align growth strategy, launches, and investment decisions.

• 15+ years of progressive marketing experience, including leadership in acquisition, retention and digital marketing; experience managing $5M+ marketing budgets strongly preferred.
• Proven track record of scaling DTC-native ecommerce brands through marketing strategies that balance brand building with measurable revenue impact. Experience with Shopify is a plus; fashion or other consumer trend-driven vertical strongly preferred.
• Exceptional strategic thinker with sharp prioritization skills and strong judgment; energized by accountability for ROI and outcomes.
• Thrives in fast-paced, dynamic environments; an entrepreneurial leader who isn’t afraid to push the envelope, challenge our thinking, and take calculated risks to drive big wins.
• Strong foundation in performance marketing, with the judgment to guide acquisition strategy, improve spend efficiency, and continuously test and scale. Deep experience in paid search and paid social is required.
• Bright, kind and goal-oriented leader with demonstrated ability to build, mentor, and scale high-performing teams; a collaborative player-coach who creates alignment, empowers talent, and inspires accountability.
• Data-informed, customer-obsessed operator with a bias toward decisive action, experimentation, and continuous learning.
• BA/BS degree required, MBA a plus.
• A dog lover, of course!

At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need: we are proud to have provided over 500,000 pounds of food to rescue shelters since our launch. Our products are available at thefoggydog.com and in over 1,000 brick and mortar retailers.