Head of Growth (Telehealth)

KORE1 Technologies

Fort Lauderdale, FL

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JOB DETAILS

SKILLS

A/B Testing, Advertising, Advertising Agencies, Advertising Creative, Brand Marketing (Branding), Campaigns, Contract Research Organization (CRO), Cross-Selling, Customer Acquisition, FDA (Food and Drug Administration), Facebook, GLP (Good Laboratory Practices), Google Search Engine, Healthcare, Legal, LifeTime Value (LTV), Marketing, Media Buying and Planning, Onboarding, Pharmacy, Pricing, Revenue Growth, Short Messaging Service (SMS), Social Media, Telehealth, Testing, Up-Selling, User Interface/Experience (UI/UX), Vendor/Supplier Management, Website Conversion, Weight Management, YouTube

LOCATION

Fort Lauderdale, FL

POSTED

30+ days ago

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Head of Growth (Telehealth) in the Fort Lauderdale area.

Core Mission of the Role

Scale profitably while staying compliant in healthcare advertising.

This person owns:

Customer acquisition
Funnel optimization
Conversion rate
CAC vs LTV
Revenue growth

Key Responsibilities & Duties

1. Growth & Acquisition (Primary Responsibility)

Own paid media strategy across:
- Meta (Facebook / Instagram)
- Google Search & YouTube
- TikTok (if compliant)
Scale campaigns similar to Hims, Ro, Eden
Control CAC, ROAS, and volume
Build testing frameworks (angles, hooks, creatives, landers)

2. Funnel & Conversion Optimization

Optimize the entire telehealth funnel:
- Landing pages
- Medical intake forms
- Eligibility flows
- Checkout & subscription logic
Improve:
- Visit → assessment completion
- Assessment → prescription
- Prescription → paid conversion
A/B test:
- Copy
- Pricing
- Guarantees
- UX friction points

3. Telehealth Compliance Marketing

Ensure ads, landing pages, and messaging comply with:
- FDA
- FTC
- Platform healthcare policies
Know how to market GLP-1s, ED meds, hormones without getting accounts banned
Work closely with legal / medical advisors

4. Brand & Positioning

Shape brand to feel:
- Trustworthy
- Premium
- Clinical but modern
Align tone with successful brands like Hims/Ro, but distinct
Oversee:
- Website messaging
- Creative direction for ads
- Email/SMS tone

5. Retention, LTV & Subscriptions

Improve:
- Refill rates
- Subscription retention
- Upsells / cross-sells
Own email + SMS strategy:
- Onboarding
- Refill reminders
- Win-back flows
Work closely with ops & pharmacy to reduce churn

6. Team & Vendor Management

Manage:
- Paid media agencies
- Creatives (designers, UGC creators)
- CRO specialists
Eventually hire and lead:
- Media buyers
- Lifecycle marketers
Kill underperformers fast (ads, agencies, tools)

7. Data, Reporting & Scaling

Track and report:
- CAC by channel
- LTV by product
- Conversion rates per funnel step
Use tools like:
- GA4
- PostHog / Mixpanel
- Triple Whale / Northbeam (if used)
Make data-driven decisions, not vibes

Required Background

This is critical — I'd literally put this in bold in the job post:

5+ years in performance or growth marketing
Direct experience in telehealth or online healthcare
Has worked on or scaled brands like:
- Hims / Ro / Eden / Weight loss telehealth
Experience marketing:
- Weight loss (GLP-1s)
- ED
- Hormones
Proven ability to scale from 5 → 6 → 7 figures/month

What This Role Is NOT

❌ Not a social media manager

❌ Not a branding-only marketer

❌ Not someone learning healthcare ads for the first time

About the Company

KORE1 Technologies

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