Job Description
KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Head of Growth (Telehealth) in the Fort Lauderdale area.
Core Mission of the Role Scale profitably while staying compliant in healthcare advertising.
This person owns:
Customer acquisition Funnel optimization Conversion rate CAC vs LTV Revenue growth Key Responsibilities & Duties
1. Growth & Acquisition (Primary Responsibility) Own paid media strategy across:Meta (Facebook / Instagram) Google Search & YouTube TikTok (if compliant) Scale campaigns similar to Hims, Ro, Eden Control CAC, ROAS, and volume Build testing frameworks (angles, hooks, creatives, landers) 2. Funnel & Conversion Optimization Optimize the entire telehealth funnel:Landing pages Medical intake forms Eligibility flows Checkout & subscription logic Improve:Visit → assessment completion Assessment → prescription Prescription → paid conversion A/B test:Copy Pricing Guarantees UX friction points 3. Telehealth Compliance Marketing Ensure ads, landing pages, and messaging comply with:FDA FTC Platform healthcare policies Know how to market GLP-1s, ED meds, hormones without getting accounts banned Work closely with legal / medical advisors 4. Brand & Positioning Shape brand to feel:Trustworthy Premium Clinical but modern Align tone with successful brands like Hims/Ro, but distinct Oversee:Website messaging Creative direction for ads Email/SMS tone 5. Retention, LTV & Subscriptions Improve:Refill rates Subscription retention Upsells / cross-sells Own email + SMS strategy:Onboarding Refill reminders Win-back flows Work closely with ops & pharmacy to reduce churn 6. Team & Vendor Management Manage:Paid media agencies Creatives (designers, UGC creators) CRO specialists Eventually hire and lead:Media buyers Lifecycle marketers Kill underperformers fast (ads, agencies, tools) 7. Data, Reporting & Scaling Track and report:CAC by channel LTV by product Conversion rates per funnel step Use tools like:GA4 PostHog / Mixpanel Triple Whale / Northbeam (if used) Make data-driven decisions, not vibes
Required Background
This is critical — I'd literally put this in bold in the job post:
5+ years in performance or growth marketing Direct experience in telehealth or online healthcare Has worked on or scaled brands like:Hims / Ro / Eden / Weight loss telehealth Experience marketing:Weight loss (GLP-1s) ED Hormones Proven ability to scale from 5 → 6 → 7 figures/month What This Role Is NOT
❌ Not a social media manager
❌ Not a branding-only marketer
❌ Not someone learning healthcare ads for the first time
Show more Numbers & Facts Location Fort Lauderdale, FL
Skills
A/B Testingunmatched
Advertisingunmatched
Advertising Agenciesunmatched
Advertising Creativeunmatched
Brand Marketing (Branding)unmatched
Campaignsunmatched
Contract Research Organization (CRO)unmatched
Cross-Sellingunmatched
Customer Acquisitionunmatched
FDA (Food and Drug Administration)unmatched
Facebookunmatched
GLP (Good Laboratory Practices)unmatched
Google Search Engineunmatched
Healthcareunmatched
Legalunmatched
LifeTime Value (LTV)unmatched
Marketingunmatched
Media Buying and Planningunmatched
Onboardingunmatched
Pharmacyunmatched
Pricingunmatched
Revenue Growthunmatched
Short Messaging Service (SMS)unmatched
Social Mediaunmatched
Telehealthunmatched
Testingunmatched
Up-Sellingunmatched
User Interface/Experience (UI/UX)unmatched
Vendor/Supplier Managementunmatched
Website Conversionunmatched
Weight Managementunmatched
YouTubeunmatched
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