Head of LATAM Marketing, Private Bank

The J.P. Morgan Private Bank sits within Global Wealth Management, a division of Asset & Wealth Management, and is focused on working with ultra-high-net-worth (UHNW) individuals, families, and foundations. The Private Bank offers comprehensive financial and wealth solutions that integrate sophisticated investment management, wealth advisory, capital markets, and trust and banking capabilities.

As the Head of LATAM Marketing within the Private Bank, you will be responsible for developing and implementing a LATAM-wide marketing strategy that supports and amplifies the business's growth plans, while cultivating a strong team focus and inclusive culture. You will focus on acquiring clients both regionally and in specific markets and defined verticals, as well as deepening relationships with existing clients, including supporting the business's day-to-day investment marketing needs. You will play an integral role in the business, will be a member of the International Private Bank Marketing Management team, and will sit on the broader LATAM leadership team.
Job Responsibilities

• Drive the strategic direction of the LATAM Marketing team to achieve business growth, operational excellence, and talent acquisition and retention, in partnership with regional and global business partners.
• Build and lead the LATAM Marketing team, fostering a collaborative culture and strong connectivity with the international and global marketing organization.
• Formulate holistic marketing strategies to raise brand awareness, acquire new clients, and deepen relationships with existing clients, based on a deep understanding of regional priorities (business objectives, segmentation, and priority markets and verticals).
• Partner with practice and solutions leaders to deliver practical tools that drive credit and investment flows.
• Lead the dialogue on content segmentation, personas, and personalization experiences.
• Apply AI to improve operational efficiency and drive strategic innovation.
• Develop local marketing strategies, ensuring a tailored market-by-market approach with local business objectives, local language, cultural nuance, and audience segmentation at the core.
• Drive new lead generation and client acquisition/conversion through marketing strategies including paid media, partnerships, and content.
• Define, measure, and evaluate KPIs across initiatives (as relevant), including brand awareness, new leads generated, gross new clients, increases in product penetration, investment flows, and share of wallet. Liaise with regional and global counterparts to share best practices and implement global solutions across the region.
• Work closely and cross-functionally with market managers and business partners in the region and globally.
• Partner with other regional heads on IPB-led initiatives.

Required Qualifications, Capabilities and Skills

• Marketing professional, strategic thinker, and well-rounded marketer with a strong understanding of the LATAM competitive landscape; ability to inspire, challenge, and influence.
• 10+ years of experience and strong business acumen to create country-level marketing strategies, quickly establish priorities, and clearly communicate expectations.
• Strong focus on digital marketing, with a data-first approach to digital tools, applications, and maturity models.
• Strong team leadership skills to foster a positive culture and grow the team in line with the strategic growth of the business in the region.

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

Base Pay/Salary
New York,NY $171,000.00 - $260,000.00 / year