Head of Marketing

Who is Feeling Great? Feeling Great is on a mission to help the world 'feel great' by tackling the world's largest health problem, mental health. We are building the first ever digital AI companion that gives users a dramatic mood boost in just two hours. Early tests of our app show a 67% decrease in 7 negative emotions: sadness, inadequacy, hopelessness, guilt, loneliness, frustration and anger. Our breakthrough is based on TEAM, a new, high-speed approach to help people change the way they think and feel developed by our cofounder Dr. David Burns. Dr. Burns pioneered and popularized Cognitive Behavioral Therapy, now the most researched and practiced form of therapy in the world. Dr. David Burns has spent the last 40 years doing research and development to create TEAM. We believe that our breakthrough will be considered similar in scope and impact to the polio vaccine. Come join us on our mission to help the world "feel great"! What we're looking for: We are seeking a visionary marketing leader with a passion for brand storytelling and a proven track record in building and evolving brands through creative and strategic marketing initiatives. The ideal candidate brings a minimum of 10 years of marketing experience, with at least 5 years in a leadership role, and possesses deep expertise across brand management, product marketing, digital marketing, and social media engagement. He or she should be adept at navigating the digital landscape, using data to inform decisions, and inspiring a team to achieve collective goals. The individual we're looking for will have a keen eye for market trends and the agility to adapt strategies in real-time, ensuring Feeling Great's brand not only resonates with our audience but also sets a benchmark in the wellness space. They should be an exceptional communicator, capable of forging strong connections with both internal teams and our community, and driven by a desire to make a tangible impact on people's lives through our brand's mission and values. Your responsibilities: Brand Management | Lead the development and enforcement of brand guidelines, ensuring consistency across all channels. You'll be the guardian of our brand's image, working to differentiate Feeling Great in the wellness space. Product Marketing | Work closely with product teams to position, launch, and promote our solutions. Your expertise in messaging and customer engagement will be critical in meeting our business objectives. Digital Marketing | Leverage online platforms and digital channels, including social media, SEO, email marketing, and content marketing, to expand our reach and engage with our audience effectively. Content Marketing | Develop and execute a dynamic content marketing strategy led through a video first strategy, that increases brand visibility, engages target audiences across multiple platforms, and drives measurable outcomes, leveraging SEO best practices and audience analytics for continuous optimization. Social Media Management | Develop and implement social media strategies that resonate with our audience, creating engaging content and utilizing metrics to optimize our presence across platforms. Data Analysis and Metrics | Utilize analytics tools to assess the effectiveness of marketing strategies, making data-informed decisions to enhance our marketing performance. Who you are: Strategic Planning & Thinking | You possess an exceptional ability to see the bigger picture and chart the course forward. With a strategic mindset, you're adept at developing and executing marketing strategies that are not only aligned with our company's mission but also geared towards achieving our long-term objectives. Your visionary approach ensures that every marketing effort contributes to the overarching goals of Feeling Great, making you an invaluable leader in our quest for growth and impact. Creativity | Your creativity knows no bounds. You have a unique talent for crafting stories and campaigns that not only captivate but also deeply resonate with our target audience. With a knack for thinking outside the box, you bring fresh, innovative ideas to the table that elevate our brand and set us apart in the wellness industry. Your creative genius is the driving force behind our brand's ability to connect emotionally and meaningfully with our community. Digital Marketing Proficiency | In today's digital age, your expertise in digital marketing is indispensable. You are proficient in utilizing a wide array of digital channels-including social media, SEO, and content marketing-to effectively engage with our audience and expand our community. Your tactical skills in digital marketing allow us to optimize our online presence, ensuring that we reach our audience wherever they are and with messages that matter. Your ability to leverage these digital tools is key to our brand's growth and success. Customer Focus | At the heart of your approach is a deep understanding of and empathy for our customers. You are committed to anticipating and meeting their needs, ensuring that every campaign and brand initiative resonates with them on a personal level. Your customer-centric mindset enables us to create marketing strategies that are not only relevant but also genuinely impactful, fostering a strong, loyal community around our brand. Your dedication to putting our customers first is what helps make Feeling Great a beloved and trusted name in wellness. You have: Minimum of 10 years in marketing with at least 5 years in a leadership role, specifically managing a comprehensive marketing strategy encompassing brand management, digital marketing, and product marketing. Educational Requirements, if any: Bachelor's degree in Marketing, Business, Communications, or a related field is required. Master's degree in Business Administration, Marketing, or a related field is preferred. Proven experience in brand management, including developing brand guidelines and maintaining consistency across all marketing channels. Expertise in product marketing, with a track record of successful product launches and campaigns. Strong digital marketing skills, with experience in utilizing various online and social media platforms to drive engagement and growth. Ability to analyze marketing data, interpret metrics, and leverage insights to optimize strategies and campaigns. Leadership qualities that blend strategic vision with the ability to execute tactically, leading both the marketing team and cross-functional initiatives. Our Culture: Be Direct Yet Respectful | We value clear, honest communication that combines straightforwardness with warmth to build trust and openness. Bias for Action | We prioritize taking decisive steps forward, embracing a proactive mindset that values initiative and results. Consciously Evolve |We are committed to continuous growth, learning, and adaptation to stay ahead and meet changing needs. Debate, Decide, Commit | We encourage open debate and discussion, make informed decisions, and commit fully to executing them with determination. Inclusion Is a Competitive Advantage | We embrace diversity and create an inclusive environment, leveraging varied perspectives to innovate and make smarter decisions. We offer: Stock options and competitive compensation package Employer-paid health insurance, vision, and dental Employer-sponsored 401k Unlimited PTO To Apply: Please include the following in an email to talent@feelinggreat.com: Resume LinkedIn Profile A few sentences about why you're a good fit for the role Portfolio (optional)