Junípero Serra High School is a Catholic college preparatory for boys. Located in San Mateo, in the heart of the San Francisco Peninsula, Serra's legacy spans more than 80years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassionand mutual respect are hallmarks of Serra. Serra's faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, wisdom and service as active members and leaders in the community.Position OverviewThe Head of Marketing and Communications serves as the senior leader responsible for the strategic direction and execution of all marketing and communications efforts for the school. This position develops and implements a comprehensive marketing and communications strategy designed to enhance the school's reputation, strengthen enrollment recruitment, and ensure consistent institutional messaging aligned with the school's Catholic mission.Key ResponsibilitiesStrategic Marketing andEnrollment SupportDevelop and implement a comprehensive marketing and communications strategySupport enrollment management through target recruitment campaignsStrengthen the school's market position and communicate its value propositionMonitor market trends and competitor positioningBrand Management andInstitutional MessagingUphold consistent brand identity standards across the schoolOversee design and appearance of all print and digital materialsEnsure messaging aligns with the school's mission and Catholic identityDigital Marketing andCommunicationsOversee website strategy, SEO/SEM initiatives, social media platforms, and large language model (Co-Pilot, Chatgpt)Develop digital campaigns that increase engagement and visibilityMonitor analytics and performance metricsPublications andContent DevelopmentDirect editorial strategy and production of institutional publicationsOversee marketing materials for admissions, advancement, events, and alumni relationsHighlight student life, academic excellence, and mission-driven initiativesMedia Relations andPublic CommunicationsOversee public and media relationsOversee crisis communications and institutional messagingSupport executive communications for the president and principalTeam Leadership andCollaborationLead and develop the marketing andcommunications teamCollaborate with admissions, advancement, athletics, and academic leadershipLead special marketing initiatives and eventsRequired QualificationsBachelor's degree in marketing, business administration, communications, or a related field. Master's degree in business administration (MBA) or marketing (preferred).8–10+ years of marketing experience, including leadership rolesProven experience developing and executing successful marketing strategiesStrong knowledge of digital marketing, brand management, and customer acquisition strategiesExcellent leadership, communication, and strategic thinking skillsExperience managing marketing budgets and teamsExperience in data-driven marketing and marketing automation toolsExperience working in fast-growing or technology-driven companiesList of references or at least four letters of recommendationAll employees of the Archdiocese of San Francisco shall be employed without regard to race, color, sex, ethnic or national origin and pursuant to the San Francisco Fair Chance Ordinance, will consider for employment qualified applicants with criminal history.#J-18808-Ljbffr