Head of Marketing

Head of Marketing AI-Powered | Full-Stack | Growth-Minded

 

Location	On-Site | Charlotte, NC (or Company HQ)
Experience Required	5+ Years in Marketing
People Manager	No (Manages Freelance Resources)
Reports To	CEO
Classification	Full-Time, Exempt

 
We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly.

This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you.
 Brand & Strategy

• Define and manage the company’s brand voice, visual identity, and messaging across all channels.
• Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
• Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.

AI-Powered Content & Creative

• Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
• Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
• Write compelling copy for all channels: web, email, social, and product materials.
• Leverage AI for video scripting, short-form video editing, and motion graphics when needed.

Sales & Loyalty

• Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
• Develop product brochures and other sales aids to enhance sales effectiveness.
• Measure web traffic to identify opportunities to improve conversion rate.
• Measure online and mobile platform activities to understand customer behavior.
• Drive SEO/SEM strategy and execution to grow organically.

Product Promotion

• Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products.
• Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
• Own campaigns targeting existing customers to elevate engagement and loyalty.
• Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.

Freelance & Vendor Management

• Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
• Ensure freelance work is on-brand, on-deadline, and within budget.
• Build a reliable bench of creative talent that can flex with company needs.

Operations & Reporting

• Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities.
• Deliver regular performance reports to leadership with clear metrics and recommendations.
• Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space.

 Required

• 5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
• Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
• Strong graphic design skills; comfortable producing professional assets independently.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills with a strong editorial eye.
• Experience managing freelancers or external creative vendors.
• Data-driven mindset with the ability to interpret analytics and optimize accordingly.
• Self-starter with high ownership mentality — you don’t wait to be told what to do.

Preferred

• Experience in fintech, financial services, digital banking, payments or similar.
• Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
• Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
• Basic video editing or short-form video production experience.
• Knowledge of SEO/SEM best practices.
• Prior experience as a one-person or small-team marketing department.

 
Candidates should be actively using — or quickly able to master — AI tools across the following categories:
 

Category	Example Tools
Copywriting & Content	ChatGPT, Claude, Jasper, Copy.ai
Image & Graphic Generation	Midjourney, Adobe Firefly, DALL-E, Canva AI
Video & Motion	Runway, Pika, CapCut AI, Adobe Premiere (AI features)
Voiceover & Audio	ElevenLabs, Murf, Descript
SEO & Research	Surfer SEO, Semrush AI, Perplexity
Workflow & Automation	Zapier, Make, Notion AI, HubSpot AI

  

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Business, or a related field
• Equivalent practical experience with a demonstrated portfolio of work will be considered
• Relevant AI certifications, marketing certifications, or continuing education are a plus

 
This is an on-site position based at our company headquarters. Standard hours are Monday through Friday, 8:00 AM to 5:00 PM. The nature of startup marketing means occasional flexibility will be needed to meet campaign deadlines or launch timelines. Some travel may be required for industry events, partner meetings, or conferences.
  

• Outsized ownership and impact — your work will be seen and felt company-wide.
• Freedom to build the marketing function your way, with leadership’s full support.
• Opportunity to grow into a marketing leadership role as the company scales.
• A fast-moving, collaborative team that values initiative and creative thinking.
• Front-row seat to the fintech industry with exposure to payments, lending, or digital finance innovation.

 We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal,

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