Head of Marketing

Description

• 5+ years of experience leading marketing functions, ideally within financial services, coaching, or high-ticket B2C/B2B environments
• Deep experience in performance marketing, with a strong understanding of ROAS, CPL, and LTV and a track record of optimizing campaigns for growth
• Experience with CRM and funnel platforms such as GoHighLevel or similar tools, with the ability to build and execute marketing systems
• Strong copywriting or copy direction skills, with a clear understanding of how to convert premium audiences
• Data-driven approach with the ability to balance performance metrics while maintaining brand integrity
• Comfortable operating as both a strategist and executor in fast-paced or lean environments
• Familiarity with compliance considerations in financial services marketing is highly preferred
• Proven experience managing and developing teams, providing clear direction, and driving performance
• Experience leading hiring efforts, including writing job descriptions and conducting interviews to build out teams
• Self-directed with a high level of accountability, consistently delivering and reporting on results

Key Responsibilities

• Own the full marketing function across paid, organic, email, and social channels
• Drive lead generation and client acquisition, with clear ownership over cost per lead and conversion performance
• Build and optimize funnels within GoHighLevel, including landing pages, automations, and follow-up sequences
• Ensure all marketing content and messaging aligns with the Tax Alchemy brand voice and positioning
• Manage paid advertising efforts across Meta, Google, and YouTube, or oversee external partners responsible for execution
• Develop and manage email marketing campaigns and nurture sequences from initial opt-in through booked call
• Lead social media strategy and oversee content planning for platforms including LinkedIn, Instagram, and YouTube
• Track, analyze, and report on marketing performance, providing clear insights through consistent KPI reporting
• Identify and develop partnership and affiliate opportunities to expand brand reach and acquisition channels
• Build and manage a lean marketing team or contractor network to support growth
• Lead, mentor, and hold the marketing team accountable for performance and deliverables
• Key voice in the hiring process for marketing roles, including defining needs, interviewing candidates, and contributing to hiring decisions

Skills, Knowledge and Expertise

• Excellent written and verbal communication skills attuned to both internal and external groups
• Proven ability to manage diverse teams across different cultures and time zones, maintaining high morale and productivity
• Ability to provide clear, actionable feedback to marketing team comprised of employees and contractors
• Exceptional ability to manage the logistics of a remote department, including scheduling, documentation, and reporting
• Focus on improving the company’s marketing endeavors through measurable outcomes and data-driven decision-making
• Thinks beyond the immediate deadline to understand and integrate long-term goals for the company and its clients

Benefits

• Medical, dental, vision, and life insurance
• Paid vacation and sick time
• Paid holidays
• 401(k) with match
• Work from home
• Teambuilding events