Responsibilities
Brand & Audience Growth
· Own and evolve the brand voice, positioning, and visual identity across all channels
· Grow and deepen the existing audience through content strategy, SEO, email, social, and partnerships
· Partner closely with the Founder to translate her vision and voice into scalable marketing systems
· Leverage the podcast and existing platform as a primary distribution engine for the consumer app
· Build and manage a content and creative pipeline that maintains quality and consistency at scale
App Go-to-Market & User Acquisition
· Develop and execute the go-to-market strategy for the consumer app from pre-launch through sustained growth
· Build performance marketing and paid acquisition capabilities across Meta, TikTok, Google, and relevant channels
· Own full-funnel conversion: awareness, acquisition, onboarding, retention, and referral
· Work directly with users and user research to sharpen messaging, positioning, and product-market fit signals
· Define and track the metrics that matter: CAC, LTV, retention, and engagement — and iterate relentlessly
Monetization & Revenue Marketing
· Design and optimize sales funnels for digital products, subscriptions, and consumer offerings
· Build email and lifecycle marketing programs that drive conversion and long-term customer value
· Identify and develop partnership, affiliate, and co-marketing opportunities aligned with the brand
Experience
· 5+ years in a marketing leadership role, with direct ownership of growth, brand, or GTM strategy
· Proven track record driving user acquisition and retention for a consumer app or digital product
· Startup or early-stage experience; comfortable building from scratch without a large team or established playbook
· Deep fluency in performance marketing, full-funnel strategy, and digital channel management
· Experience marketing to women, families, or values-driven audiences is a strong plus
· Strong content and brand instincts — you understand what resonates with a loyal, faith-oriented audience
· Motivated by purpose — genuinely energized to build work that strengthens families and culture